robert bynder design, inc.

Lance Gets a New Look—Times Two

November 13, 2009

The redesigned Lance Snacks branded website and the newly launched Lance, Inc. corporate site are every bit as fresh, approachable and wholesome as the Lance brand itself. Each successfully showcases not only Lance’s long list of products, but also the warm, family style atmosphere the company has fostered over its nearly 100-year history.

On the Lance bakery site, customers can access detailed product information including nutritional facts, allergy information and even an interactive product locator. Customers can also explore sections of the site such as “History” and “How It’s Made” where we’ve incorporated historic photographs and video to deliver an enhanced user experience.

With almost continuous growth since 1913 and several recent acquisitions, Lance commissioned the design of LanceInc.com, a Lance, Inc. corporate umbrella site. Maintaining the fresh, wholesome feel of the bakery site, LanceInc.com is ideal for investors and consumers interested in learning more about the company including financial information, complete brand roster, private brand services and career opportunities.