REPORT State of Branding - COVID-19 Edition

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Articles by Helena Mrozik

Product Marketing Manager


Last week we saw how Paperless Office benefits from using Bynder's asset library as the single source of truth. Now that the files are more visible than ever across the entire organization and best practices are shared, Paperless Office also wants to increase the external distribution to re-use their assets even more. Files are accessible now anywhere, anytime and ready to be shared!


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Last week we saw how our fictive retail company Paperless Office laid a foundation for digital transformation with DAM. Now that this is set up they are able to populate it to get their users on board. In the bulk upload it is easy to ingest large batches of assets into the DAM. The intuitive interface allows content managers and habilitated users to seamlessly add newly created material.


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Everyone is talking about digital transformation these days but what does it actually entail? For the majority of companies, it’s not about digitizing files anymore, that’s long happened or is at least in progress. Digital transformation is a long-term strategic initiative, not just a trend that will pass. The fact that it looks different for every company and can mean different things, makes it even more complex. There is one constant across every aspect of it though: Digital transformation relies on digital content. In order to execute on any aspect of it, you need digital content and digital assets.


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Last week, we talked about how New Looks prepared and launched their new branding assets. Today, let's have a closer look at how their teams are now enabled to make use of those assets to create even more collaterals with them.


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It’s Monday - the big launch day! Thanks to the usage rights defined and linked to archive and release date, New Looks’ marketing teams get to see the brand new shiny content! The content owners also put together a new toolkit of a set of logos, fonts, and colors in the guidelines. The guidelines are interlinked with the Asset Library. Marketers are able to read through the new instructions now and download the respective files straight away. New Looks' marketing team need everything packages into InDesign so that they can get going on collaterals with their agency partners.


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My brain is suffering from information overflow. Whether it's a shared document I’m reading to get background information, a meeting I’m attending to brainstorm or a webinar I’m dialing in to, there’s content everywhere! People love producing content these days. I find it both a blessing and a curse and I’ll tell you why.


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