Former Chief Marketing Officer
3 Reasons why your business needs a brand management solution
A brand management portal, also commonly referred to as a 'brand center', will help you distinguish and easily identify your brand. Click here to read more.
What Big Data Means for Lead Generation
In only a few short years, “Big Data” has become a buzzword. But what exactly does big data means for lead generation?
Marketing automation: What you’re missing out on
Don’t yet know what marketing automation is? It is a software tool that helps you automate certain processes within your marketing activities.
The Top 5 Goals of Marketers for 2014
My insight on the Top 5 goals for 2014 in a recently released paper to help you, the marketeer, and how Brand Management Systems can help you achieve them
Why advertising materials are the most effective marketing tool
How effective are promotional products as a marketing tool? Does using a pen that has a your logo printed on it make people actually want to buy your brand?
Workflow Management and What It Can Do for You (Part II)
Read part 2 of what Workflow Management can do for you. Two steps that will help you map an effective creative workflow, documenting and defining the process
The Advantages of SaaS
Software as a Service means that the software functions as a service that is provided directly by the vendor. Read all about the advantages of this solution
Media Creation Bottlenecks
A marketing resource management system will help you to avoid media creation bottlenecks for new campaigns. Click here to learn more.
Workflow Management and What It Can Do for You (Part I)
Read part 1 of what Workflow Management can do for you. Workflow Management can help you automate, collaborate, improve communication and distribution