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Articles by Shaun Morgan

Copywriter


Direct-to-Consumer brands like Casper and Glossier are ripping up the rulebook on how to talk and sell to consumers, and it’s reaping serious rewards. Here's how.


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One of the main reasons for any set of brand guidelines not being used is that they’re overly complicated, and often stuck in the past. See how to ensure your brand is consistent, recognizable, and fit for the digital era.


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De Heus, a global top-12 animal feed supplier, looked to Bynder to help scale smoothly while protecting their rich brand history as they expanded operations worldwide.


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Digitization and changing consumer habits demand new approaches to brand operations for manufacturing companies. See how digital asset management can help.


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See how world-leading Car-as-a-Service provider LeasePlan rely on Bynder to ensure brand content and campaigns are unified, controlled, and consistent across their 32 marketing subteams.


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See how a leading manufacturer of electric vehicle charging stations, EVBox, rely on Bynder to enable their ever-expanding partner network, boost brand consistency, and ultimately help accelerate their 'zero emission' mission.


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If companies aren’t open to embracing new technologies—despite the obvious risks—then it’s only a matter of time before they are left scratching their heads, wondering how they became the next Blockbuster, Sears, or any number of organizations that failed to keep pace with market shifts and changing consumer expectations.


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Stop being gut-driven and start being data-driven: Bynder Analytics provides marketing managers with the data they need to prove content ROI, optimize campaigns, and actually measure the value of their content creation efforts.


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While using data to optimize marketing efforts isn’t necessarily a new concept, the pace at which technology and consumer behavior are changing is speeding up. Here are three of the most effective tactics for capitalizing on your existing marketing data without compromising creativity for strategy.


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Brand consistency is the key to building a strong and successful brand. See how Bynder's Brand Guidelines help brand managers to ensure their brand identity is always consistent and controlled, while sending out the right message to your audience.


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