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Everyone is talking about digital transformation these days but what does it actually entail? For the majority of companies, it’s not about digitizing files anymore, that’s long happened or is at least in progress. Digital transformation is a long-term strategic initiative, not just a trend that will pass. The fact that it looks different for every company and can mean different things, makes it even more complex. There is one constant across every aspect of it though: Digital transformation relies on digital content. In order to execute on any aspect of it, you need digital content and digital assets.


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Last week, we talked about how New Looks prepared and launched their new branding assets. Today, let's have a closer look at how their teams are now enabled to make use of those assets to create even more collaterals with them.


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It’s Monday - the big launch day! Thanks to the usage rights defined and linked to archive and release date, New Looks’ marketing teams get to see the brand new shiny content! The content owners also put together a new toolkit of a set of logos, fonts, and colors in the guidelines. The guidelines are interlinked with the Asset Library. Marketers are able to read through the new instructions now and download the respective files straight away. New Looks' marketing team need everything packages into InDesign so that they can get going on collaterals with their agency partners.


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My brain is suffering from information overflow. Whether it's a shared document I’m reading to get background information, a meeting I’m attending to brainstorm or a webinar I’m dialing in to, there’s content everywhere! People love producing content these days. I find it both a blessing and a curse and I’ll tell you why.


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Wondering if DAM is right for you? Read on and discover the benefits digital asset management can offer your team.


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Managing images is often an afterthought, typically leading to an increasingly complicated and chaotic CMS image bank that turns into a nightmare to use. Click to find out how integrating your CMS with a DAM can help increase the ROI of your creative assets.


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Find out why brand management software matters, how to compare brand management software, and top tips for growing your brand with our book, Brand Management Software for Dummies.


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With so much digital content being created these days, gaining online feedback from your audience at all stages of the content lifecycle is essential for your content strategy. Kees Wolters from Mopinion delivers top tips on how to do this.


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Trying to find the right digital asset management solution for your team can seem like a daunting task with so many different vendors out there. Find out what you need to look out for when researching digital asset management reviews.


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With half the world's population set to tune into the 2018 FIFA World Cup, it spells one of the world's biggest marketing opportunities for brands. Read on to find out how you can get your marketing tactics right.


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