Thanks to Bynder’s branding automation solution, we could strengthen the structure of our image-data-archive.

Silke Schriefer
Marketing Communications Manager at explain-it
explain-it
explain-it Image

30 %

reduction in asset production time

23 %

reduction in inconsistencies

34 %

improve­ment in pro­duc­tiv­ity

“We are 30 explanation experts based in Munich, Germany, Zurich, Switzerland and Salzburg, Austria. Our mission is to make the world a little easier every day. As we are convinced that knowledge is key to everything, we believe that knowledge should fascinate, understanding needs to be fun and learning should entertain. Our solution: easy-to-understand and entertaining explainer videos and video based trainings (VBTs)."

Challenges and problems in the past

As explain-it creates high quality explainer videos and VBTs, image data is an essential part of their daily workflow. However, in explain-it’s previous image-data-system, it was impossible to store vector graphics.

Moreover, their existing system was not user-friendly (e.g. searching for a specific image, video or document was time-consuming). As a result, the management of their growing digital media was becoming increasingly problematic. explain-it was forced to search for a new solution – one that was user-friendly, fast and innovative, and that allows the company to work with vector graphics.

explain-it featured image

How Bynder helped

Thanks to Bynder’s intuitive usability, efficient search bar, as well as its simple administration and high-speed, explain-it’s team could take complete control of their digital assets. The explanation experts now have a central platform where they can organize, store and share all illustrations needed for the production workflow. By being able to easily access and use their image-data, the company could optimize the internal workflow and therefore further improve the high quality of their videos.

Because it is possible to optimize the tags of each asset in the digital asset management module, the whole infrastructure of their archive was improved. As a result, the team can now find specific assets quicker and easier.

Bynder’s creative project management module allows explain-it’s creative team to set up individual phases in the approval process for each specific job. Besides providing a clear overview, the customized workflow guarantees a smooth production process and helps the team stick to deadlines.

Benefits for explain-it

With Bynder’s branding automation solution, explain-it could improve the whole structure of their digital asset storage. The approval processes in the creative project management module eliminated the need for emails for internal administrative purposes.

Finally, the new brand portal, which makes it easier to work with vector graphics, helps explain-it to constantly improve the high quality of their explainer videos and video based trainings.

Thanks to Bynder’s branding automation solution, we could strengthen the structure of our image-data-archive, optimize our internal production workflow and therefore further improve the quality of our explainer videos and video based trainings.
Silke Schreiber
Marketing Communications Manager at explain-it

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