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Digital asset management for e-commerce and retail

What is digital asset management?

Digital Asset Management (DAM) refers to the systems and processes that help you keep your digital assets in order. DAM helps you to locate, organize, search for, share, and store digital assets quickly and effectively. Usually, businesses opt for a centralized digital asset management system as this approach makes it easier to control and share assets over time.

What are digital assets?

Put simply, digital assets are any files or content that are in a digital format and require permission to process or use them. Examples of digital assets include photos, images, design files, text documents, videos, slide decks, spreadsheet files, PDFs and more. Need more information? Check out our guide to digital asset management.

Why is digital asset management important for e-commerce?

Digital asset management is vital for ambitious e-commerce retailers who want to grow their business, deliver great customer service, and build a loyal customer base. Imagine how much easier life would be if you could update your website imagery in a matter of a few clicks or respond to a customer query by sharing a how-to video link that you locate in moments. In the digital-first world, brands with e-commerce digital asset management use cases can launch products to market more quickly and ensure brand consistency when they add Bynder to their martech stack. In a nutshell, this is why DAM is so important for e-commerce retailers.

Effective digital asset management means you always know where to find the right images, videos, or text content for your website, social media, or marketing collateral. You can be confident that you distribute the most accurate and current content with the correct prices and product descriptions. Plus, you reduce the amount of time you spend on marketing and promotional admin tasks, giving you more time to focus on growing your business and getting even more product lines to market.

When you update or introduce new product lines you can do so quickly. Furthermore, you significantly reduce the margin for error so your customers can be sure they are making the right choices and that they can trust you to provide accurate, up-to-date information right across your product lines. All these benefits give you more time to grow your brand and enhance your services. And speaking of brand, DAM also helps you build brand recognition and ensure consistency as you’ll always be able to search for and locate your company and product visuals, colors, and metadata with just a few clicks.

What are the key benefits of digital asset management for e-commerce retailers?

Quite simply, reducing any bottlenecks and streamlining admin processes means more time to grow your business and drive revenue. With the right DAM processes in place, you won’t need to spend hours locating the right file or checking that the product description is the most up-to-date version available

DAM helps e-commerce retailers collaborate with team members and external partners in a centralized, secure space. You can tag, index, retrieve and share content using clearly defined naming conventions that make searching and filtering a breeze. Communications are far more streamlined and you can control and restrict access, distribute and update content, assign tasks, provide feedback, and work alongside one another in a collaborative space that is both creative and organized.

This is a benefit that every ambitious e-commerce retailer will love. When you’re introducing or updating a product range, it's not unusual to waste valuable hours sourcing images, locating content, checking and rechecking product descriptions, and finding the best links to support your content,such as instructional videos and how-tos. Getting your DAM library right the first time means you can update your website and marketing collateral swiftly, accurately, and easily and get those products to market quicker. You can then devote the time saved to promoting your new lines on social media or perfecting your email marketing campaigns.

Even the most organized e-commerce business struggles to manage image libraries, especially when there’s more than one team member or collaborator involved. One misnamed file becomes a dozen over time. Documents get lost. Video footage gets archived in a place that makes sense to one person but not another. The result? Hours and hours of wasted time and plenty of hair pulled out in the process. A well-organized DAM library is a time-saver to businesses. All your digital files and resources are at your fingertips. And if you want to share access, you can do so with confidence.

Whether you’re the sole user of your digital assets or you share with a number of others, you always run the risk of incorrect images, branded materials, or templates being used. Your branding not only makes your company recognizable and trusted, it is also a reflection on the quality of your overall offering. If you start using random fonts or share collateral that is dated or poor quality, you’re basically saying to your customers that you don’t take pride in your company. You also run the risk of turning them off from interacting with your brand in the future.

This follows on neatly from the above benefit. Whatever you sell, you want to be the go-to provider for your customer base, so they need to know it’s you right away. All your branded materials can be stored, organized, shared, and managed in one centralized database that is controlled by you, so you can make sure the right content is used every time.

FAQs - Digital Asset Management

All kinds of businesses use DAM libraries. From e-commerce retailers to product managers, any firm that needs to organize, store, source, distribute and share digital assets effectively.

The right DAM for your business is the one that suits your commercial requirements. An excellent place to start is to make a list of everything you and your stakeholders need from your DAM. What functionalities would make your life easier? What are the most efficient workflows for your team? What problems do you need to solve? How long will DAM implementation actually take? And how soon do you actually need your DAM up and running? Once you have a clear picture of your goals in mind, talk to a DAM expert about your options. They’ll be more than happy to find the perfect DAM solution for your business.

On average, DAM implementation takes between one month and six months depending on the scope of the DAM project. If you have established clear goals and processes, and have your stakeholders and team on board, implementing your DAM should be pretty straightforward. If you are new to DAM, implementation can take a bit longer, but the time you’ll save in the long run will make it 100 percent worth it.

This really depends on the nature of your e-commerce business, what problems you are trying to solve, and what your goals are. Learn more about the specific Bynder product functionalities that help e-commerce retailers get the most out of their digital content by reading our DAM for e-retail guide.