Bynder offers an easy plug and play integration with Google Analytics. Google Analytics (GA) is a freemium web analytics service offered by Google that tracks and reports website traffic. It's the most widely used web analytics service on the Internet.
Benefits
- Identify which pages and links your visitors click the most
- Track conversions for specific goals
- Increase use and adoption by fine-tuning your brand portal through end-user data analysis
- Track how long specific assets are viewed
- View the user’s path / journey through your web portal
- Portal usability improvement