Launched as a modest Tumblr blog in 2013, the Unsplash community is fueled by contributors who offer their images freely for anyone to use. A photo featured on Unsplash will now be viewed more than the front page of The New York Times.
Rich media is important across all touchpoints. But if that content is hard to find, it can become underutilized, creating duplicate work. Having a centralized location for licensed content helps reduce costs associated with purchasing duplicate or similar content. It also provides a pre-approved library of content so everyone is using content that is on brand, preventing them from sourcing their own content that isn’t approved or licensed.
Bynder’s integration enables users to access images in Unsplash from their Bynder DAM. Each time an asset is added to the Bynder collection in Unsplash, it is synced to Bynder for use.
- Save time manually uploading stock images to multiple locations
- Control access and usage of stock images
- Manage all assets from one central place
- Assets added to the Bynder collection are synced to the DAM for use and visibility
- Photographer information syncs over to description and tags in Bynder
- All defined derivatives in Bynder are created upon upload
- Can be configured to delete assets in Bynder when removed from the Unsplash collection