Amsterdam, The Netherlands. Web content nanagement (WCM) vendor Hippo and branding automation solution Bynder, today announced a partnership to provide their clients with a more integrated digital experience. Nowadays, customers increasingly expect enterprise software to facilitate communication and generate revenue rather than simply managing content in its various forms. The integration between Hippo CMS and Bynder will streamline all content marketing related processes, allowing for a more consistent and cohesive brand experience across all channels.
Improving the online Omnichannel brand experience
The integration of Bynder and Hippo CMS will enable businesses to leverage the power of Hippo’s Omnichannel web content management and content performance capabilities, combined with best-of-breed branding automation from Bynder. With this integration customers benefit from directly fueling Hippo CMS managed sites on any channel with digital media created and managed within Bynder, and in this way achieve end-to-end brand consistency throughout all channels.
“At Hippo, we know that to truly drive ROI the web content management system needs to do more than aid productivity. A WCM should be a strategic partner in creating a contextually relevant experience throughout the customer journey, from the first-time visitor to the loyal fan”, said Hippo CMO Tjeerd Brenninkmeijer. “We’re firm believers in the best-of-breed approach - working with other technologies to create an holistic and multifaceted digital experience ecosystem. That’s why we’re thrilled to be bringing branding automation and personalized, Multichannel content together with Bynder.”
Breaking down digital marketing silos
As more and more business processes go online, brands struggle with the silos between digital marketing, brand management and content strategy. The partnership between Hippo and Bynder is based around a shared vision of empowering customers to break down those silos and increase collaboration between their marketing and technical teams as they develop their online branding.
“The shared commitment of working with best-of-breed technologies and the cultural synergies between Bynder and Hippo makes this an exciting partnership. As marketing is increasingly becoming highly technology-driven, customers are looking to connect technologies that help build contextually relevant customer experiences. Our common goal is to simplify the lives of marketeers by smartly integrating key components of the marketing technology stack”, said Jeroen Verdonk, Head of Alliances & Partnerships at Bynder. “Additionally, many Hippo customers already trust and use Bynder, and we’re confident that these and future customers will greatly benefit from this partnership.”
Dutch tech goes global at Germany’s premier digital marketing event
The rapid success of Hippo and Bynder, both founded in Amsterdam, demonstrates that the Dutch city is more than just a startup capital - it is a hub for innovation on an enterprise scale. The two tech companies will present their vision for digital marketing and online branding at the dmexco Conference 2015 in Cologne on September 16th and 17th.
Find us in Hall 7 / Booth B020.
Kölnmesse GmbH, Messeplatz 1, 50679 Köln, Germany.
Hippo is on a mission to make the digital experience more personable for every visitor. The company is redefining the CMS space by engineering the world’s most advanced content performance platform, designed to help businesses understand their visitors – whether they are known or anonymous – and deliver the content they value in any context and on any device. Together with its global network of certified partners, Hippo serves a rapidly growing number of enterprise clients around the world including Bell Aliant, Randstad, 1&1 Internet AG and Weleda. Hippo is a select partner in EMC’s Technology Connect Track, and the only Open Source Java CMS in the 2015 Gartner Magic Quadrant for WCM.
About BynderBynder is award-winning marketing software that allows brands to easily create, find and use content, such as documents, graphics and videos. More than 1.4M brand managers, marketers and creatives use Bynder’s brand portals every day to collaborate globally, produce, review and approve new marketing collateral, and circulate company content at the click of a button. Brands using Bynder go to market faster and achieve end-to-end brand consistency across all channels and regions, with simplified collaboration across the organization. Bynder delivers the most advanced branding automation solution, empowering over 2200 companies globally including KLM Royal Dutch Airlines and innocent Drinks. Founded in 2013 by CEO Chris Hall, Bynder is established globally with headquarters in Amsterdam and offices across the Netherlands, UK, US, Spain and UAE.