AMSTERDAM, The Netherlands, 10th October 2016:
OnBrand Grader is a free marketing tool, powered by Bynder, that grades a brand’s website against four criteria: consistency, message, visibility and accessibility. It can analyse any brand’s website using its domain name, generating a report and an overall score out of 100. The tool, which launches at the OnBrand ’16 conference on Thursday, is designed to help marketers understand and improve their visual website branding.
From header contrast to color temperatures, text consistency to social visibility, the OnBrand Grader provides an analysis of a website’s visual elements. Each section gives you actionable insights on how to improve your website’s branding and your OnBrand Grader score.
Grading the Best Global Brands
Using its new tool, OnBrand Magazine has analyzed the websites of the top 50 brands according to Interbrand’s 2016 Best Global Brands Report. According to the results, automotive brands have the strongest website branding with BMW, Volkswagen and Toyota all scoring 80, 74 and 70 respectively. Another high performing industry was fashion, with brands such as Zara and Louis Vuitton leading the pack. AXA, GE and Accenture also made the top 5, scoring high in consistency but low in visibility.
Chris Hall, CEO of Bynder, comments: “While a brand cannot be judged on its website branding alone, the OnBrand Grader finally makes it possible to measure the visual effectiveness of a branded website. In other words, we can finally put a number on a brand by grading a website using design principles. Thanks to helpful tips and how-to articles, marketers can address specific weak points and actively improve their visual branding.”
You can start grading your website at onbrandgrader.com.
About OnBrand Magazine
OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.
Our weekly coverage features expert opinion and analysis on new trends and developments in the world of branding. Our vision is to become the definitive hub for the discussion about the branding industry.
Bynder is award-winning marketing software that allows brands to easily create, find and use content, such as documents, graphics and videos. More than 150,000 brand managers, marketers and creatives use Bynder’s brand portals every day to collaborate globally, produce, review and approve new marketing collateral, and circulate company content at the click of a button. Brands using Bynder go to market faster and achieve end-to-end brand consistency across all channels and regions, with simplified collaboration across the organization.
Bynder delivers the most advanced branding automation solution, empowering over 350 companies globally including KLM Royal Dutch Airlines, innocent drinks and AkzoNobel.
Founded in 2013 by CEO Chris Hall, Bynder is established globally with headquarters in Amsterdam and offices across the Netherlands, UK, US, Spain and UAE.