Unite, create and thrive with Bynder
Bynder is the digital ally for 4000+ brands, providing a powerful platform for organizations to unite their teams, create incredible content experiences and see their potential truly thrive.
In an always-on world where competition for screen time is at an all-time high, brands often start to panic. The result? A world of content chaos where, rather than focusing on quality, brands distribute as much content as possible in the hope that something resonates with a prospect. It very rarely, if ever, does.
Synergized, optimized content distributed across all prospect touchpoints is essential to drive engagement, boost trust and make revenue rocket. Delivering these engaging content experiences is now a critical part of the foundation that supports any brand thriving in an ever-evolving digital space.
A world of content chaos
Content chaos. The blight of brands everywhere looking to scale their content output but without the people, processes, and technology in place to cope with the quality or quantity of production they need.
Instead of creating engaging, emotive content, brands revert to pumping out as many generic assets as their overworked designers can render. Meanwhile, marketers scramble to locate and distribute the same asset to different personas in multiple markets. All of this with a diminished budget due to external agencies being brought in to firefight the blazing pyre of content 'what ifs'.
A brand that has the ambition, vision and passion to thrive in the market but can't seem to fight the flames and enter a state of content zen.
An exceptional content experience
We're in an era of digital acceleration, with competition over timeline real estate hotter than ever before. Prospective and existing customers demand more—they no longer 'just' want to buy a product and then cut all ties with a brand. Instead, they want to be immersed in powerful, dynamic content experiences that resonate with them and grow their loyalty to your brand.
Delivering a great content experience is a team effort that requires your entire organziation to be united and working in synergy all the way from producing an asset to its distribution to digital touchpoints. While running a successful blog was once a badge of honor for a brand, the demand for content has outgrown it's humble roots. Engaging visual content, interactive experiences, and vibrant brand moments must work in parallel to position your organization as not just one of many but the one.
Turning content chaos into content bliss
It's time to take a wrecking ball to siloed teams and unite them into one lean, mean marketing machine. Bynder's product portfolio, rooted firmly in a cloud-based DAM (Digital Asset Management) tool, is purpose-made for collaboration throughout the content lifecycle and beyond.
If digital marketing was a canvas, what would your organization paint? With Bynder, a masterpiece is only a few clicks away—whatever your design skills. Whether Brand Guidelines is keeping your assets on-brand, Studio is turning every stakeholder into a designer, or Creative Workflow is streamlining the entire creative process.
Brands trust Bynder to give them the tools they need to rocket revenue, establish authority, and truly thrive as an organization. With minimal onboarding time, stakeholders can hit the ground sprinting, meaning brands don't have to wait around to see a return on their investment. Instead, they can enjoy the benefits of giving the right people the right tools at the right time.
Why content experiences are the new strategic advantage
We discuss the ways that DAM helps unlock better content experiences from modular, atomized content versus static content to the people and processes that help shape it and how to maximize productivity with artificial intelligence and augmented intelligence. Brian shares examples of how brands are creating exceptional content experiences, saving money, increasing reach, and gaining brand equity. Read on to hear their insights around content experiences, the content lifecycle, and digital asset management.
Content experiences: Seven must-know stats
Creating content is straightforward. Creating compelling content experiences that resonate emotively with prospective customers requires a little more thought and pre-planning.