NEWS Bynder acquires content operations platform GatherContent

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SAP Commerce Cloud

Developed by Loop

SAP Commerce Cloud is a cloud-native, headless commerce platform that helps businesses innovate, drive digital transformation, and make buying and selling a simple, straightforward process.

Creating a seamless buying experience, both on and offline, has never been more complex. Without the right, or enough, product shots and marketing assets, products won’t reach the right buyers in the right place with the right message—and opportunities will be lost. Rich media is at the center of any successful e-commerce experience, but keeping up with demand is a challenge.

Connecting Bynder to SAP Commerce Cloud helps marketers, e-commerce managers, and merchandisers accelerate time to market across channels, ensure brand consistency, and eliminate process bottlenecks when creating and delivering the content used to sell.

Connected through SAP’s product content management system: Backoffice; and the web content management system for managing e-commerce storefronts: SmartEdit; your Bynder assets are always right where you need them. Streamline the full content lifecycle within Bynder and make assets readily available without leaving SAP Commerce Cloud.

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