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Using a static set of rules to control the way your brand is interpreted everywhere means your brand is going to be a hit in some places and a dud in others.

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Open the guide to find:

  • What you should always include in your brand guidelines
  • An audit checklist for what marketing channels your brand uses now
  • Recommendations for specific marketing channels you should be considering for brand expansion and growth
  • Guidance on how to modify your brand guidelines for specific marketing channels
  • Best practices for distributing and sharing your brand guidelines

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Open the guide to find:

  • What you should always include in your brand guidelines
  • An audit checklist for what marketing channels your brand uses now
  • Recommendations for specific marketing channels you should be considering for brand expansion and growth
  • Guidance on how to modify your brand guidelines for specific marketing channels
  • Best practices for distributing and sharing your brand guidelines