Digital asset management (DAM) helps you get more value from creative assets like images and videos by making them easy to organize, access and distribute.Book a demo
Digital asset management (DAM) offers an effective solution for enterprises to store, organize, find, retrieve and share digital content. Quick to deploy and easy-to-use, a centralized digital library provides peers, employees, clients, contractors and any other key stakeholders controlled access to digital assets—including images, photos, creative files, video, audio, presentations, documents and more.
The term digital asset management actually covers a large array of software solutions; from an individual’s digital file library or a photographer’s photo database to solutions that resemble enterprise content management. The best digital asset management software has core capabilities surrounding cloud storage, how assets are retrieved, how assets are shared and features for brand management. DAM enables creative workflow automation, archival and backups, usage tracking, e-commerce and more. To further your knowledge about DAM, download our complimentary white paper entitled “The definitive guide to digital asset management”
Cloud-based digital asset management software provides anytime, anywhere access to all of your digital content. Have secured 24/7 access to all of your business-critical files from any web device—whether you’re at your desk, working from home, or at a coffee shop halfway around the world.
Businesses are more mobile today than ever before. Online DAM provides exactly what you need to easily manage, access, share and track all of your digital assets. Some huge benefits of cloud-based DAM include easy implementation, quick adoption, great integrations, an intuitive user experience, and security. Fast implementation frees up your IT resources and allows you to get up and running right away. Enjoy a user-friendly interface that anyone in your organization can understand. Cloud DAM is easy to use—just use a web browser for cloud DAM software.
Digital asset management makes file sharing and accessibility simple. Securely share files without needing to send files with risky email attachments, FTP, CDs and shared servers. Easily configure different levels of permissions and ensure the right people have access to the right files.
Keep all of your important digital content secure and centralized in one place. Simply organize your assets in a way that makes sense to your team, so everyone knows how to find what they need, when they need it.
DAM provides a central hub for your team to manage content from ideation to publication. You can review, assign, and approve digital assets without the stress. By getting everyone on the same page, there’s less miscommunications and everyone knows exactly what they need to work on and its status.
That way, you’re always delivering content that is consistent and on-brand. You don’t need to leave the portal either; simply share your files within and your team and to external parties directly from the DAM.
Powerful search options help you locate the files you need quickly. Specify file type and use image filters or in-document search to narrow your results. Metadata management provides the ability to add keywords to assets and even customize and enforce a controlled vocabulary. Keyword consistency greatly improves search within your DAM system.
Designed for rich media, DAM software is equipped with features to support image, audio and video management. See large previews of your creative image files and videos and use standard presets or customize your own to batch convert images or video files.
Digital asset management systems have robust features to ensure effective brand management. Manage a branded web portal for users and key stakeholders to access the files they need. Create a custom page with corporate brand guidelines and enable click-on agreements to ensure users follow these terms.
Digital publishing tools in DAM keep all your assets in one location but allow you to push them to social channels, web content management systems, marketing automation solutions, third-party distribution services and more.
Digital assets are any form of a digital file. Common digital assets include images, documents, photos, presentations and videos. Digital asset management software is primarily used by enterprise marketing and creative teams, so it is necessary for DAM software to accommodate a broad spectrum of creative files.
Artists and designers often use DAM for different image file formats including raster images created from image-editing software like Adobe Photoshop or vector graphics created in Adobe Illustrator. Even photographers can store Camera RAW files in a DAM. Even though DAM is tailored toward creative workflows, document management and video management are an indispensable aspect of DAM. Marketing teams often implement a DAM system, but businesses can utilize DAM across all departments.
Anyone looking to optimize current digital asset workflows needs a DAM system. From startups to globally-recognized brands, all businesses, regardless of size, can benefit from implementing digital asset management. An enterprise-wide deployment is an easy way to help departments break out of their silos. See how different enterprise players can utilize DAM:
You can find the answer to what digital asset management is at the top of this page. Since you now know what DAM is, we’ll dive into the definition of DAM SaaS, also known as DAM Software-as-a-Service. The SaaS model describes software hosted by a vendor in the Cloud and is delivered to users through an Internet browser, often as a subscription-based service.DAM SaaS is simply defined as digital asset management software hosted in the Cloud. SaaS solutions are quick to deploy and easy to scale to match the growing needs of your business. With a SaaS platform, upgrades that include new features and enhancements are seamlessly rolled out to all customers, ensuring that companies always have the best. For SaaS, DAM support comes directly from the SaaS provider, instead of burdening your internal IT resources.
The opposite of DAM SaaS is locally-installed DAM software, known as on-premise software. On-premise DAM software is typically more difficult to deploy, support, scale and update because all responsibilities fall on your IT department. Unless your company prefers to pay overpriced fees for premium services, SaaS-based digital asset management is the best DAM choice.
Other important factors to consider are security, reliability and total costs. Today, top SaaS companies have paramount security and reliability advantages. They have also become more cost efficient with all important factors rolled into one package.
Firstly, think about how your team currently manages its digital assets and workflows for collaboration, sharing, finding and distributing company assets.
When you’re looking to select the best digital asset management software for your business, you need to know the current challenges your company faces with regard to managing your digital assets. Discuss specific workflows that will solve these challenges with top digital asset management companies.
For more information on how to select a DAM, download the DAM Vendor Comparison Guide.