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History & Culture

Driven by the action, innovation, and thought leadership of our amazing team

It all began at a kitchen table

Bynder’s story begins at a kitchen table where three entrepreneurial spirits were sharing ideas over Dutch cuisine. Influenced by their customers’ needs, Chris, Roland and Stefan were about to create something big.

It all began at a kitchen table

It was 2008 and high-profile clients of their SaaS development agency, Label A, were in dire need of a quick and easy-to-use download page for press communications. A simple idea in practice; the lack of such a tool was paralyzing entire departments as they were unable to get huge files to the right people on time and securely.

Fast forward to 2013 and Bynder was born. Nurtured by its founders who envisioned a customizable and intuitive digital asset management solution that helps organizations to reduce the time to market of all marketing materials, Bynder grew into the innovative solution it is today.

Now a leading digital file management platform, Bynder allows you to easily create, find and use content. More than 500,000 brand managers, marketers and creatives use Bynder’s brand portals every day to collaborate globally, produce, review and approve new marketing collateral, and circulate company content at the click of a button. Brands using Bynder go to market faster and achieve end-to-end brand consistency across all channels and regions, with simplified collaboration across the organization.

Named a Deloitte Fast 50 Rising Star in 2015, we have offices in Amsterdam, Rotterdam, London, Boston, Barcelona, San Mateo and Dubai; and we won't stop until we’re in the heart of every marketer.

Bynder’s success is not only down to the quality of our work and outstanding customer care, but it's driven by the attitude and approach of our global team. We believe focused and passionate teamwork should influence everything we do, and our desire to produce exceptional solutions runs deep. We are united with you in the drive to get the best from your project; we listen hard to understand your business and your needs, and we’re 100% committed to making all our features the best they can possibly be.

An award winning team

Our desire to produce exceptional solutions, get the best out of a project, and provide the best customer support runs deep.

Ft 1000 eu fast growing 2018
Shortlist q3 2018
Mkbtop 100 innovatie2016
Toptenreviews excellence 2016
Toptenreviews gold 2016
Main50 winner 2016
Technologyfast50 2015
Eba nationalchampion 2016 17

Our offices are closed due to COVID-19

In order to achieve our goals of safety and business continuity, Bynder has adopted a work-from-home policy for all of our offices across the world. We don’t expect customers to notice this transition, as we’ve gotten a lot of practice during our yearly remote week, which we’ve done since 2017. If you would like to get in touch with someone at Bynder, we kindly ask that you email your contact.

Growing up and scaling up


growth per year


assets stored and 1,000 more everyday

and 1,000 more everyday


total clients


employees worldwide


total users worldwide

We want to make cloud-based brand management better for everyone. By helping you to take charge of an ever-growing bank of digital assets, our mission is to be the beating heart of branding automation. Removing the roadblocks to creativity and paving the way towards agile marketing and content management, we will continually innovate to provide you with a service that understands your needs.