Welcome to the inaugural Bynder Spotlight Awards, a celebration of Bynder customers achieving amazing things with their DAM platforms and driving their businesses forward. From 3700 customers uniting, creating, and thriving in the Bynder community, 4 category stand-outs and 8 Content Champions have been selected as the 2022 winners!
The Bynder customer community spans from brand new startups and boot-strapped organizations to Fortune 100 brands and household names. What unites these businesses, other than just a shared passion for DAM?
An ‘interesting’ couple of years have laid the foundation for a new way of approaching the digital economy, customer engagement, and brand building. Success in these ever-changing conditions requires vision, strategy, and execution.
The inaugural Bynder Spotlight Awards shine a - wait for it - Spotlight on the achievements, innovations, and successes of some truly stand-out customers. Our judging panel has combed through the details of the submissions to pick out brands that stand head and shoulders above the rest in four key areas:
- Digital experience
- Business impact
Below are the four winners in these respective categories as well as the Content Champions. Read their stories to experience their truly exceptional work and value achieved with the Bynder platform.
And the winners are in!
Read the winners stories, and explore more about what made them stand out.
Winner of the Business impact award
Edrington is this year's 'Business Impact' award winner. This award is given for displaying outstanding performance in the use of Bynder to drive revenue and save costs, all while delivering a powerful punch in brand marketing efforts. The team at Edrington didn't let a global pandemic put a roadblock in their go-to-market plans. With hospitality outlets closed worldwide, the Edrington team used its DAM ecosystem to supply an omnichannel e-retail strategy with new assets, supporting the continued growth of the business in a challenging era for the drinks industry.
Winner of the Innovation award
Twillio is this year's 'Innovation' award winner. This award displays an unparalleled level of ingenuity in utilizing the Bynder platform to adopt new ways of working and revolutionize existing ones. Twillio used Bynder to unite their previously siloed teams and introduced project transparency to scale content creation alongside brand growth, tracking production against their quarterly forecasts for content creation. Twillio used Bynder's Analytics module to track asset performance, plan content creation accordingly, and make data driven decisions around resourcing. Ultimately, the Twilio teams and brand are able to get more content out to market because of their innovation.
Winner of the Creativity award
STANLEY Security is this year's 'Creativity' award winner. This award is a badge of honor that shouts from the rooftops, 'we do things differently!'. The creatives at STANLEY Security turned their Bynder ecosystem into a one-stop-shop creative hub that, once implemented, immediately shaved 12% off their workload. STANLEY Security created a bespoke online community for colleagues to stay in the loop about what new assets and templates were available for use, how to get the most out of Bynder, and provided data-based evidence that the assets they are using actually perform.
Winner of the Digital experience award
Pernod Ricard is this year's 'Digital Experience' award winner. This award recognizes a genuinely outstanding effort to transform customers' interactions with the brand by consistently delight customers across every channel. Pernod Ricard's DAM saw four million+ asset downloads, with timed asset drops ensuring that the marketing team used only the freshest content. With a vast portfolio of sub-brands to manage, including iconic names like Jameson, Havana Club, and Absolut, Pernod Ricard's creatives can make use of truly best-in-class taxonomy to access what they need when they need it.
We want to take a moment to shine a spotlight on our Content Champions. It isn't easy creating exceptional content that cuts through the digital noise. Still, these brands have displayed a commitment to turbo-charging their customers' experiences, making them rightful champions!View the content champions
Jugded by our experienced panel
Our judging panel has fine-combed through the details to pick out brands that have excelled in one (or more!) of four key areas.
Founder and Chairman of the Board, Bynder
Chief Strategy Advisor, Content Marketing Institute
DAM Specialist & Consultant, Huddart Consulting
Head of Digital & Technology, VIM Group
Managing Director, Catena Company
The inaugural Bynder Spotlight Awards shine (you guessed it, a spotlight!), on the achievements, innovations, and successes of some truly stand-out customers.
In a world where digital experiences blend together, how has your brand differentiated?
How did your brand take something boring and conventional and transform it into something of value for others?
Your brand doesn't just think outside of the box; it squashes the box entirely and uses it as fuel to ignite new and exciting ideas.
What was the impact on the bottom line? And on the top line?