Welcome to the annual Bynder Spotlight Awards, a celebration of Bynder customers achieving amazing things with their DAM platforms. From creating powerful, engaging content experiences to driving unparalleled business growth, there's a lot to shout about in this year's edition.

In 2023, content is very much front and center, with brands going above and beyond to claim their space on the timelines and feeds of their customers. More content is being created than ever before, and competition for customers’ attention is an ever-increasing reality. Leading brands tackle the challenge of content proliferation with a perfect harmonization of content at scale, centralized tools and systems, and the ability to act fast to meet their audience where they are.

And it's these leading brands that find themselves shining brightly under the spotlight of this year's awards, standing out for their commitment to getting the most out of the tech that fuels their content strategies and businesses.

From our community of 4,000+ customers, our spotlight illuminated 12 nominees before an expert panel of judges deliberated and chose the winners.

The five awards up for grabs this year are:

  • Content Experience
  • Innovation
  • Creativity
  • Business Impact
  • Best DAM Deployment

And the winners are…

Read the winner’s stories, and explore more about what made them stand out.

Content Experience Award

Winner of the Content Experience Award

Find out how HBK created powerful content experiences and boosted customer interactions using a powerful Bynder-fuelled suite.

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Innovation Award

Winner of the Innovation Award

Discover how Wella’s innovative utilization of the Bynder platform revolutionized its marketing operations and unified its brand presence.
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Creativity Award

Winner of the Creativity Award

Check out how Lacoste turbo-charged the creativity of its internal teams by bringing creative efforts in-house.

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Business Impact Award

Winner of the Business Impact Award

See how Steve Madden introduced new business initiatives , breathed new life into branding efforts, and revamped its processes with Bynder.

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Best DAM Deployment Award

Winner of the Best DAM Deployment Award

Look behind the scenes at how entertainment giant Channel 4 optimized content creation and distribution processes with a best-in-class DAM deployment.

Read more

Content Champions

We want to take a moment to shine a spotlight on our Content Champions. It isn't easy creating exceptional content that cuts through the digital noise.

View the content champions

Last year's winners

From building brand new taxonomies to delivering powerful, fully-integrated digital ecosystems, get inspired by these tech-driven deep dives.

View last year's winners

Jugded by our experienced panel

Our judging panel has fine-combed through the details to pick out brands that have excelled in one (or more!) of five key areas.

Maarten Evertzen

Maarten Evertzen

Managing Director, VIM Group

Kristina Huddart

Kristina Huddart

DAM Specialist & Consultant, Huddart Consulting

Eddy Smets

Eddy Smets

Managing Director, Catena

Brooke Cunningham

Brooke Cunningham

Chief Marketing Officer, inriver

Wassem Kawaf

Wassem Kawaf

Global Marketing Executive & Customer Experience Leader

Key areas

The inaugural Bynder Spotlight Awards shine (you guessed it, a spotlight!), on the achievements, innovations, and successes of some truly stand-out customers.

Content Experience

Content Experience

This award recognizes a genuinely outstanding effort to transform customers' interactions with the brand by consistently providing exceptional content experiences throughout the customer journey.

Innovation

Innovation

This award is given to those who display an unparalleled level of ingenuity in utilizing the Bynder platform to adopt new ways of working and revolutionize existing ones.

Creativity

Creativity

This award is given in recognition of a brand that has turned its Bynder ecosystem into a creative hub to help create marketing efficiencies and allow communities to unite, create, and thrive when it comes to marketing efforts.

Business Impact

Business Impact

This award is given for displaying excellent performance in the use of Bynder to drive revenue and save costs, all while delivering solid results in brand marketing efforts.

Best DAM Deployment

Best DAM Deployment

This award is given to a brand that has showcased the true potential of effective DAM deployment in the tech stack of their organization, and excelling in all of the other four award criteria.