REPORT Forrester's Now Tech Digital Asset Management For Customer Experience, Q2 2021

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Features Index

Every brand needs to store and share content effectively. The right solution to that need could make all the difference.

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Digital Asset Management features

Upload & Organize

  • Drag & drop files into the portal
  • Handles every common file format/type
  • Automatically extracts metadata
  • Finds & cleans up duplicate files
  • Customized taxonomy
  • Approve & audit submitted files

Find & Share

  • Instant search results from any asset property
  • Accept or reject files from externals
  • Attach related media
  • Share collections to users or externals
  • Artificial intelligence (AI) makes files easy to find
  • Preview files, presentations, videos, and more

DIY Administration & Digital rights

  • Archive outdated files that shouldn’t be used anymore
  • Set digital rights to ensure correct use of assets
  • Define teams & user profiles
  • Watermark files to prevent unauthorized distribution
  • Set embargo dates on files
  • Easily bulk-edit file information


  • Automate asset distribution to any platform using our API & SDKs
  • Access brand assets in other systems using available plugins
  • Directly embed media across platforms
  • Automatic image delivery optimization (width, height, file size, output format, quality, and overall visual appearance) with Dynamic Asset Transformation (DAT)


  • Bynder Express lets you transfer unlimited files of any size
  • Tailor user journeys with our customizable homepage widgets
  • Get valuable statistics on assets, users, and more

Creative Workflow features

Create & Collaborate

  • Pre-define your creation and approval processes for easy project launches
  • Invite all desired stakeholders into one creative space
  • Use annotations & comments to keep all communications centralized


  • Keep your campaigns, projects, and sub-tasks structured
  • Have an overview of all creative projects; stay on top of deadlines
  • Export workflow data for high-level presentations

Brand Guidelines features


  • Control which internals and/or externals can access brand guidelines
  • Directly download the relevant DAM assets within guidelines pages
  • Always access the latest version


  • Create drafts until ready to publish
  • Custom-branded view
  • Optional: Make guidelines publicly available

Digital Brand Templates features


  • Easily create reusable templates from Sketch and Photoshop
  • Increase brand consistency by defining fonts, colors, and limited editable elements
  • Organize templates by campaign and channel


  • Create new content fast with the user-friendly WYSIWYG interface
  • Export or save to asset library in JPG or PNG formats
  • Increase speed to market with simple approval flows

Bynder Analytics features


  • Review your portal’s user, content, and workflow activity
  • Measure your content’s performance to make metric-driven decisions
  • Filter for the metrics and timeframes that you want to focus on


  • Download CSV and PDF reports for easy distribution to colleagues and managers

Login & Authentication


  • Google SSO
  • Active group directory mapping

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