For brand managers, protecting brand integrity and reputation are top priorities. Growing brand trust, value, and recognition starts with making the right brand assets accessible, communicating clear guidelines, and enabling on-brand re-use.
Only when brand assets are centralized, can they be distributed to internal and external parties in a consistent, efficient way.
How Bynder helps with brand management
There is little control over what assets are being used in the market.Our solution
Control content usage
Easily keep track of the latest versions, define access and usage rights in the DAM so everyone always has access to the right digital assets. Use metadata and tags to clarify which assets are for which channel and each asset's intended use so everyone is on the same page. Use metadata to document asset usage terms, and set automatic go-live or expiration dates on key brand assets.
Releasing incorrect or off-brand content risks brand reputation.Our solution
Boost brand reputation
Create on-brand content in seconds with Bynder's Digital Brand Templates. Quickly approve or reject assets in Creative Workflow, and publish or replace content instantly in the Bynder DAM.
Not everyone knows your brand rules.Our solution
Drive brand consistency
Easily share Brand Guidelines with all relevant stakeholders so everyone understands how to use your brand's assets. Your brand assets and the guidelines on how to use them can all be found in one place with Bynder, making it easy for you and your colleagues to always use the correct branding assets in the right way.
With Bynder, we are able to make sure all teams and external stakeholders access the right things, instead of possibly outdated files in folders we didn’t have visibility into.Read their storychevron_right
users (and growing)
Branding consistency helps us create more brand equity across the globe. People recognize our brand — and having the right people, processes and technology in place enable that global brand recognition.Read their storychevron_right
image downloads per month
boost in user adoption
With over 28,000 employees worldwide, we looked to Bynder to help us work closer together, ensure 100% brand consistency across all markets, and ultimately become one Nordea.Read their storychevron_right
downloads within first 30 days
Having all our key clients and creative performers logged into the system, it means we can share and produce work collaboratively—reaching the aim of brand consistency across markets.Read their storychevron_right
What is brand management?
Brand management is an all-encompassing term to describe marketing techniques and approaches for boosting the overall value and reputation of a brand and its products over time.
When done right, an effective brand management strategy helps to establish and engage with a loyal customer base who will perceive a brand and its products positively, ultimately driving bottom-line revenue and higher brand equity.
What is brand management software?
Marketing teams are constantly having to grapple with new channels and technologies, while also dealing with the pressure to create new, relevant content to engage with its consumers.
Brand management software (such as Bynder) is a tech solution that organizations use to centralize and manage their brand management process, content and communications. By creating a central location to create, store, organize, and share branded assets with both internal and external stakeholders, brands can more efficiently collaborate and deliver a strong, consistent brand presence across all digital touchpoints.
For more information on brand management software, check out our guide: Brand Management Software for Dummies.
What are the typical features of brand management software?
To understand what makes a brand management system so valuable, here are five key features that your brand management software should provide:
A central repository for brand assets
The key to a strong brand management system is making sure the solution is readily accessible and convenient for both internal and external stakeholders to access the content they need, when they need it — ideally from one central place.
The ability to create and manage brand guidelines
The brand management software should have functionality that allows organizations to manage and update brand guidelines, helping to drive brand consistency and the correct usage of branded assets.
Tailor access rights and permissions
The ability for brand management software to determine and restrict who has access to different brand assets is key to making sure that no content falls into the wrong hands or is changed without approval.
Scale and automate brand asset creation
How do I select the best brand management software for my needs?
Brands come in all shapes and sizes, including the content they’re distributing. So a necessary first step is to really lock down what your organization’s specific needs are from a brand management solution, and what problems you hope to solve with it.
We recommend using the following questions as a guide and to reference when comparing different brand management system vendors:
- Why exactly am I looking for brand management software?
- What type of brand assets do I ordinarily work with?
- Who will be using the brand management software?
- Can the brand management solution be integrated with other software my company uses?
- What’s my budget?
For more guidance and information on how to select the right software for your own brand management process, learn more with our Brand Management Software Comparison Guide.
Suggested content for brand management
2020 State of Branding Report
Uncover the thoughts, challenges, and priorities of 1,000+ brand professionals in 2020.
Brand management software for dummies
Brand Management Software for Dummies, Bynder & Wiley special edition by Stephanie Diamond & Emily Kolvitz