Bynder customers get more use from their marketing assets while improving brand consistency and communications.
Consumers demand content like images, videos, and infographics to make informed purchasing decisions. Bynder's Digital Asset Management (DAM) solution centralizes assets in one easy to access location, so internal and external stakeholders can collaborate efficiently and go to market quickly.
We asked 500 clients about the key benefits of using Bynder.
Increased reuse of existing assets
Increased brand consistency
Reduced risk in asset compliance
Our clients create, collaborate, and distribute their assets with Bynder to go to market faster than ever before. In addition to the top three benefits realized, we dug deeper to discover the more granular benefits of using Bynder.
The ROI of Bynder is seen in the time it saves us, the increased number of assets in circulation, and the improved productivity of our design operations.Michael Robinson
With content centralized, more stakeholders — both inside and outside of creative teams — can use content. A global retailer told us that content reuse and efficiency is an “eight out of 10 in terms of pain.”The Forrester Wave™
Branding consistency helps us create more brand equity across the globe. People recognize our brand — and having the right people, processes and technology in place enable that global brand recognition.Molly Catalano
These are the different content types clients create, store and organize in Bynder.
Branding assets (ex. Logos, fonts, guidelines)
Campaign assets (ex. Banners, briefs, hero images)
Product assets (ex. Product images, pack shots, sell sheets)
In early 2019, Bynder surveyed over 500 clients to learn more about the impact Bynder has on their business. The survey explored Bynder’s impact on an organization’s asset usage, asset creation, collaboration, brand identity, brand consistency, approval processes, and permissions.
Quotations from Forrester Research, Inc. cited from:
Now Tech: Digital Asset Management For Customer Experience, Q1 2019
Forrester’s Overview Of 33 Digital Asset Management Providers by Nick Barber March 11, 2019