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Brand Guidelines

Communicate your brand consistently

We trust what we recognize. Strengthen customer loyalty by creating a digital home for your brand identity, so you can ensure everyone stays on-brand when communicating your brand’s story.

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Communicate your brand consistently

How Bynder’s Brand Guidelines helps boost brand consistency

Centralized and integrated with your DAM

By housing brand guidelines within your DAM, you not only centralize your brand assets, but also the rules around creating and using them.

Any changes made to brand assets in the DAM are immediately reflected in your guidelines too, ensuring everyone is always up-to-date.


Having the guidelines and resources accessible all within one platform makes it easier for people to explore, discover and use our assets, the right way.
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Centralized and integrated with your DAM

Web-based for quick access and usage

No more static, out-of-date PDFs. Our dynamic web-based brand guides are easy to configure and globally accessible, so you can ensure both internal and external stakeholders know exactly how to stay on-brand.


Having all our key clients and creative performers logged into the system, it means we can share and produce work collaboratively—reaching the aim of brand consistency across markets.
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Web-based for quick access and usage

Organize it your way for full control

Create multiple guides, add/remove pages, and structure content so that specific users can find and use them, so you can better control your brand image.

Out-of-the-box layouts and widgets also make it easy to create, edit, and distribute your guidelines quickly, removing codependencies on agency partners.


We were looking for a future-proof solution we could grow with to help keep our branding consistent across markets globally.
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Organize it your way for full control

doneSeamlessly integrated with DAM

doneNative mobile support

doneProtect your brand internally & externally





What are brand guidelines?

Brand guidelines are your company’s ‘rulebook’ that tells everyone how your branded assets should be used when communicating with your audience.

Bynder’s Brand Guidelines module is cloud-based and can be accessed directly from a browser—whether they’re a colleague or external collaborator. The solution provides users with an interactive, easy-to-update style guide to keep everyone updated on a brand’s corporate identity guidelines, including how the brand should be communicated.

Users can create and edit a configurable set of brand guidelines describing your brand identity and story, making important elements such as fonts, logos, videos and tone of voice accessible for everyone.

Bynder’s Brand Guidelines are integrated with our digital asset management (DAM) solution, ensuring users will always have the latest version of assets at hand. Any changes made in the DAM will be immediately reflected in the Brand Guidelines module.

What are the benefits of Bynder’s Brand Guidelines solution?

Reduce ambiguity and provide clear direction to your teams and partners on how branded assets should be created and communicated with easily accessible, dynamic brand guidelines.

Bynder’s Brand Guidelines are easy to update and customize, so you can quickly adapt to changing consumer expectations, and enable the flexibility needed to keep your team on top of tomorrow’s trends.

That means up-to-date logos, the latest style guide, and a future-proof brand strategy that’s readily available to stakeholders at the click of a button.

What is the purpose of having Brand Guidelines integrated with DAM?

Centralizing and digitizing Brand Guidelines within your DAM means that you have a single source of truth not just for your assets, but also for the rules around using and creating them. Brand assets such as logos, fonts and colors along with the instructions are accessible for users and changes can be made easily and quickly. That way, everyone always has access to the most up-to-date assets and knows how to use them correctly.

Connecting your brand guidelines with your DAM gives you extra control regarding how your brand is managed and represented, helping you reduce the risk of brand assets being misused, which can negatively impact your brand image.

How are Bynder’s Brand Guidelines better than using a PDF?

PDFs are static documents that reflect information at a specific point in time, and do not show real-time changes, for example if there’s an update to the brand logo or if messaging around a brand changes.

PDFs are also more difficult to create, maintain and distribute compared to digital brand guidelines, and you always run the risk that an outdated version is somewhere out there in the world. Making small changes in text or imagery in a PDF are tedious and create dependencies on other teams or external agencies.

By using Bynder’s Brand Guidelines that are digitized and part of your foundational DAM, everyone has access to the most up-to-date version of all relevant elements since the creators of your guidelines can make changes easily and quickly—immediately reflected for all users.


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