Definition: Brand identity
What is a brand identity?
Brand identity is more than just your brand’s logo or product. It’s the general impression you leave on consumers, and the recognizable brand attributes that make you distinguishable from competitors.
Put simply, a brand’s identity is its personality. It’s based on every experience and interaction with your brand—those you control and those you don’t. Your brand identity is the defining emotional bond between you and your consumers. And that bond is key when purchase decisions are made.
How DAM helps manage brand identity during M&A: Part 1
Digital Asset Management tools offer many benefits for organizations undergoing M&A activity and/or rebrands. Discover how Bynder can help you with yours.
How DAM helps manage brand identity during M&A: Part 2
Mergers and acquisitions are frequently a trigger for many organizations to get DAM or to consolidate content operations between newly merged organizations. See how Bynder used DAM to make the process smoother.