Definition: Brand identity
What is a brand identity?
Brand identity is more than just your brand’s logo or product. It’s the general impression you leave on consumers, and the recognizable brand attributes that make you distinguishable from competitors.
Put simply, a brand’s identity is its personality. It’s based on every experience and interaction with your brand—those you control and those you don’t. Your brand identity is the defining emotional bond between you and your consumers. And that bond is key when purchase decisions are made.
The Forrester Wave™ Digital Asset Management for Customer Experience, Q1 2022
Understand the benefits of DAM, how to select a DAM provider, which DAM is right for your business, and get an overview of Bynder and other DAM platforms.
How DAM helps manage brand identity during M&A: Part 1
Digital Asset Management tools offer many benefits for organizations undergoing M&A activity and/or rebrands. Discover how Bynder can help you with yours.