REPORT Forrester's Now Tech Digital Asset Management For Customer Experience, Q2 2021

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Building a modern digital transformation strategy

By offering advanced file organization capabilities, digital asset management is the foundation of any modern digital transformation strategy.
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Digital transformation in organizations

Simply put, digital transformation is the use of technology to make organizations operate in a more efficient and effective way. Early-stage digital transformation encompassed moves from paper-based systems to digital based ones. More modern digital transformation strategies examine the pain points in the operation of digital systems and find ways to make those systems work better for the organization.

What “digital transformation” means to each organization is different, as every organization has a different way of working. So the effectiveness of any digital transformation strategy is dependent on a thorough investigation and understanding of current working practices, coupled with expertise in workplace technology, and how this technology can be applied to relevant processes.

Are you in need of digital transformation?

It’s tempting to think that if your workplace processes are already digital, that digital transformation doesn’t apply to you. But as mentioned, the term “digital transformation” has itself transformed. Modern digital transformation strategies focus on the improvement of existing digital processes by applying more advanced or appropriate technology, and ultimately, aligning these strategies with the right people who support these digital initiatives.

For example, take a look at your content management system. As the creation of content boomed, many content management systems have struggled to keep up with the organizational capabilities necessary to keep huge amounts of content organized. That’s why a lot of organizations are turning to digital asset management (software purpose-built with file organization in mind) to help transform their content management processes.

Key points in a digital transformation strategy

Before you can ascertain how your organization should be transformed, you need to undertake a thorough investigation of current processes and workplace technologies. Once you understand the tech ecosystem, and how each application functions together to complete a given process, you can start to identify how to make those processes more efficient.

Digital transformation can be a painful process. Taking apart and putting together existing workflows and organizational processes can be a lot of work, especially if team members are resistant to change. That’s why your digital transformation strategy needs support from all levels of the organization - from the executive, from the brand manager, the creative director and more.

Do not automate for the sake of automation. Seek out and document processes that require manual work, and investigate how trusted technology solutions can help make those processes more efficient.

Bottleneck are perfect targets for your digital transformation strategy. Examine why the bottleneck exists, and whether there is a technological solution that can make the processes around the bottleneck more efficient.

Make sure to track the effectiveness of your digital transformation efforts. You need to be able to prove that the technology you are implementing or the changes you are making to work processes are making the organization more efficient. So prioritize measuring and reporting from the start.

Once you can demonstrate initial ROI (return on investment) for your digital transformation program, you can grow support for the further transformation of the rest of your organization.

Case study: The digital transformation of content management using DAM

Digital asset management is software specifically built to enhance the way content is managed in organizations of all sizes. DAM focuses on helping organizations to find and share files (both internally and externally) as quickly and as efficiently as possible.

The Bynder DAM helps users to find files faster in two ways. Using AI, Bynder can scan the contents of an image and create image tags based on what it finds. Meaning when you search through your DAM, you can actually search within images too.

Secondly, Bynder uses a filter based file structure rather than a folder one. This means that instead of trying to second guess where your colleague put that product image, you can apply multiple filters to your DAM until you narrow down the selection to the one you need. So no more clambering through different folders.

For marketing and sales teams, distributing content is one of the most trusted ways to engage potential customers. So the workflow to make that happen needs to be as streamlined and powerful as possible. Dealing with pesky email file limits or tedious access permissions are unnecessary obstacles to you winning your next customer.

Bynder allows you to safely and securely share files with external stakeholders. Book a demo and see for yourself.

Not everyone should be able to upload or delete files from your content portal. Giving the wrong people the wrong permissions can lead your content portal into disorganization. The Bynder DAM allows you to control your user permission profiles properly, so you can ensure that your content portal stays organized and usable by everyone.

Access to files from wherever you are in the world is a must. So having your DAM available as an app on your phone is an important way to stay connected to your assets. If you are on the move and need to quickly send an RFP to a sales prospect, the Bynder app is there to help you. If you are working off-site and need to check the quality of the latest product shoot, you only need to open the Bynder app.

More often than not, you are looking for a file because you need to open it in a different application. This could be an image you need to open in your CMS, a video you need to open in Adobe Creative Cloud, or a social media image you want to post through Hootsuite. With Bynder’s range of integrations, you can integrate your assets with your marketing tech stack. So no need to download your assets from your DAM only to upload them again.

How much a digital asset management system costs depends on a number of factors including user seats and the total amount of storage needed. To get a no-obligation quote, click here.

Sign up for a Bynder DAM demo and talk to one of our consultants about how DAM software could improve content management and help drive digital transformation strategies in your organization.