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Building a modern digital transformation strategy

By offering advanced file organization capabilities, digital asset management is the foundation of any modern digital transformation strategy.
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What is a digital transformation strategy?

Fundamentally, digital transformation describes how your organization embraces, utilizes, and remains adaptable to technology that allows you to operate in a more efficient and effective way. A digital transformation strategy is continuous; it should be embedded into your company culture and ways of working.

Modern digital transformation strategies recognize the pain points within your digital ecosystem (or lack thereof), adopting and enhancing tech solutions to solve these issues—whether it’s better file organization or marketing automation. Every organization has different goals and needs, so no one digital transformation strategy is the same. However, there are general best practices on how to approach digital transformation, as explained in our Executive guide for marketing: 3 models for digital transformation.

Why is a digital transformation strategy important?

It’s tempting to think that if your workplace processes are already digital, then that’s already enough digital transformation. Yet the term ‘digital transformation’ has itself transformed. Modern digital transformation strategies focus on the improvement of existing digital processes by applying more advanced or appropriate technology, and ultimately, aligning these strategies with the right people who support these digital initiatives.

For example, consider your content management system. As the creation of content boomed, many content management systems have struggled to keep up with the organizational capabilities necessary to keep huge amounts of content organized. That’s why a lot of organizations are turning to digital asset management (software purpose-built with file organization in mind) to help transform their content management processes.

Key things to consider for a digital transformation strategy

When every tech solution promises to make your business operations ‘faster, smarter, and more efficient’ while saving you ‘time and money’, investing in tech that will actually benefit your organization can be like navigating a minefield. Take stock of your current tech tools, and ask yourself: what are its limitations, where are the gaps, and what problems are you trying to solve with technology? It’s important to align your digital transformation strategy with your wider business goals, and focus on what is really ‘business-critical’ so you don’t fall into the common trap of ‘more tech = more rewards’.

Different stakeholders have different needs from technology depending on their job role. To ensure your digital ecosystem drives efficiencies across your organization, you need to consider the needs and goals of multiple job functions. Likewise, taking apart and putting together existing workflows and organizational processes can be a lot of work, especially if team members are resistant to change. That’s why your digital transformation strategy needs support from all levels of the organization—from marketing and IT to HR and the executive team.

Do not automate for the sake of automation. Seek out and document processes that require manual work, and investigate how trusted technology solutions can help make those processes more efficient. If admin associated with content creation and distribution is a major issue at your organization, learn more about creative automation.

Identify the bottlenecks within your internal workflows and clearly outline how digital technologies can be the solution—whether it’s accelerating growth, improving efficiency, or helping your company adapt to rapidly changing market landscapes.

Getting your organization to embed new technologies into day-to-day workflows can be half the battle. That’s why a smooth onboarding process is critical to a tech tool’s success. For example, Bynder only provides tailor-made solutions that are unique to each organization, working with the client to recognize their specific goals and needs, then creating a solution accordingly. This sets the platform up for success from Day 1. Likewise, offering ongoing customer support from the initial implementation, to training, to ongoing consultancy helps maintain user adoption and ensure every client is getting maximum ROI from the solution. These are attributes to always look out for when weighing up potential tech tools. For more tips on this topic, check out our guide User adoption: 7 steps for success.

Make sure to track the effectiveness of your digital transformation efforts. You need to be able to prove that the technology you are implementing or the changes you are making to work processes are making the organization more efficient. So prioritize measuring and reporting from the start.

Once you can demonstrate initial ROI (return on investment) for your digital transformation program, you can grow support for the further transformation of the rest of your organization.

Case study: The digital transformation of content management using DAM

Digital asset management is software specifically built to enhance the way content is managed in organizations of all sizes. DAM focuses on helping organizations to find and share files (both internally and externally) as quickly and as efficiently as possible.

The Bynder DAM helps users to find files faster in two ways. Using AI, Bynder can scan the contents of an image and create image tags based on what it finds. Meaning when you search through your DAM, you can actually search within images too.

Secondly, Bynder uses a filter based file structure rather than a folder one. This means that instead of trying to second guess where your colleague put that product image, you can apply multiple filters to your DAM until you narrow down the selection to the one you need. So no more clambering through different folders.

For marketing and sales teams, distributing content is one of the most trusted ways to engage potential customers. So the workflow to make that happen needs to be as streamlined and powerful as possible. Dealing with pesky email file limits or tedious access permissions are unnecessary obstacles to you winning your next customer.

Bynder allows you to safely and securely share files with external stakeholders. Book a demo and see for yourself.

Not everyone should be able to upload or delete files from your content portal. Giving the wrong people the wrong permissions can lead your content portal into disorganization. The Bynder DAM allows you to control your user permission profiles properly, so you can ensure that your content portal stays organized and usable by everyone.

Access to files from wherever you are in the world is a must. So having your DAM available as an app on your phone is an important way to stay connected to your assets. If you are on the move and need to quickly send an RFP to a sales prospect, the Bynder app is there to help you. If you are working off-site and need to check the quality of the latest product shoot, you only need to open the Bynder app.

More often than not, you are looking for a file because you need to open it in a different application. This could be an image you need to open in your CMS, a video you need to open in Adobe Creative Cloud, or a social media image you want to post through Hootsuite. With Bynder’s range of integrations, you can integrate your assets with your marketing tech stack. So no need to download your assets from your DAM only to upload them again.

How much a digital asset management system costs depends on a number of factors including user seats and the total amount of storage needed. To get a no-obligation quote, click here.

Sign up for a Bynder DAM demo and talk to one of our consultants about how DAM software could improve content management and help drive digital transformation strategies in your organization.