Definition: Digital transformation
What is digital transformation?
Digital transformation is a broad term used to describe the process of positively transforming various aspects of an organization—whether that’s how you work internally, the customer experience you provide, or the company culture you promote—via digital technologies.
However, an effective digital transformation strategy isn’t just about adopting the latest and greatest digital technologies and expecting them to work miracles. It’s also about making sure you have the right working culture in place to ensure the technologies are readily adopted and embedded into a company’s values, directly supporting future growth initiatives.
The right combination of people, process and technology are foundational for an effective digital transformation strategy.
What are the benefits of an effective digital transformation strategy?
From reinventing company culture to driving higher product innovation, digital transformation enables organizations to achieve more through technology and fulfil ever-changing market requirements.
While every organization has their own unique set of issues, challenges, and goals that can be achieved via digital transformation, there are many shared benefits such as an improved customer experience, operational agility, workforce enablement, and efficient scalability, to mention only a few.
For companies embracing digital transformation, long-standing business processes that become obsolete and outdated can be reinvented and improved upon, pioneering relatively new and ever-evolving practices and digital technologies.
If you need some resources on how to drive an effective digital transformation strategy at your own organization, check out our definitive digital transformation toolkit.
Why digital transformation is an opportunity, not an obstacle
Companies need to be open to embracing new technologies before they become an organization that fails to keep pace with market shifts and changing consumer expectations.
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