Bynder feature overview

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Digital Asset Management

Simplifying the way you work with your media

Bynder’s Digital Asset Management (DAM) module is the perfect tool to centralize, organize and share all your digital media files. Bynder’s DAM is easy-to-use, yet rich in functionality, enabling you to save time and cut out the hassle when working with media and collaborating with colleagues.

Because working with digital files has become the standard for marketing operations, we have made usability Bynder’s most stand-out feature.

Digital Asset Management

Upload and organize

Uploading content to Bynder is super simple and lightning-fast. Organize all your images, brochures, promotional videos, and other collateral and make them available for users anytime, anywhere.

Instant search results

Get a clear overview of assets in your portal and find files quickly using filters to narrow down your search. By combining different search criteria, you can find what you’re looking for in an instant.

Google-style search

Bynder’s powerful search function allows you to find files by searching through asset metadata, tags, collections and even within a PDF file to ensure you’re able to find the files you’re looking for, no matter where it sits in the DAM.

File preview

Bynder supports previews for most file types, so you can read through PDFs, watch videos, or look at high-res Adobe files without having to download them onto your computer.

Version control

Upload and display the latest version so that your audience always has the most recent file, but stay in control of the different versions that have been uploaded in the Asset Detail Overview.

Asset detail overview

Relevant metadata is presented next to the preview alongside product information, related files, content statistics, and versions. Bynder automatically creates previews of most media files, including video, audio, artworks, Microsoft Word documents, and PDF.


Share your media files without wasting precious time on working with ZIP files, chaotic email transfers, and unsecured file transfer tools.


Collections are a useful way to group your media files for simple sharing, regardless of the file type, size, or category. Collections allow you to quickly access, edit and share a specific group of files at any time.

Directly embed media

Embedding media directly saves you a great deal of time when it comes to publishing content. Bynder will automatically provide you with a file embed code that you can simply copy and paste into your CMS.

User groups and permission profiles

Getting the right content to the right person at the right time is crucial these days. By setting up user groups, you’re able to make content available only to people with the correct access rights. Additionally, permission profiles ensure that only certain users can take specific actions, while others cannot.

Security and access control

Sharing files the traditional way (via email, hard copies, etc.) all too often lead to information leaks. With Bynder, users can revoke access or set expiration dates on collections even after they have been sent out.


For that extra security of your files and to prevent unauthorized distribution, Bynder allows you to add watermarks to content.

Share securely with Bynder Express

Bynder Express is a simple yet secure sharing method that circumvents any data losses during person-to-person file-sharing practices. It imposes no file size limits and is a user-friendly feature that works with, not around, your security measures.

Digital Asset Management feature list:

Category Description
Upload & Store
  • Bulk upload via drag and drop
  • Mass upload via CSV
  • Automatic metadata extraction
  • View and approve uploads
  • Automated tags via Amazon Rekognition
  • Supports all file formats
  • Receive files from external stakeholders
  • Share media privately and publicly
  • Security and access controls
  • Link media directly to your company’s website
  • Add watermarks
  • Share a saved set of filters
  • Create public files and/or databases
  • Secure sharing of sensitive data
  • Limit and revoke access to shared media over time
Manage & Organize
  • A custom-created taxonomy
  • Grouping of files into shareable collections
  • Bulk editing of media
  • Intelligent version control
  • Digital rights management (copyrights, embargo, archive)
  • Adding related files
  • Online image cropping (also available on-the-fly)
  • Duplicate finder
  • Media archiving
User & Profile Management
  • Define roles and permissions for each user
  • Restrict access to folders, collections, and media
  • Import user profiles
  • Map user profiles via your company’s active directory
  • Robust statistics and reporting
Creative Workflow

Streamline your content creation from the first draft to final approval

With Bynder’s Creative Workflow, you can easily collaborate and communicate with both internal departments and external agencies, so you can speed up content creation from start to finish while making sure reviews and approvals are clear and straightforward for everyone.


Workflow management

Group your projects into campaigns for that extra control, so only the colleagues and/or third parties that are actually involved have access, helping to make sure everyone knows who’s responsible for what.

Personal dashboard

Your dashboard will provide you with a clear overview of all ongoing projects. Here you can determine which tasks are pending and what you need to do.

Customized approval flows

Each of your workflow jobs is a perfect reproduction of your team’s creative process. To save time, predefine your creative and collaborative processes with the help of approval flow templates or ‘presets’. This will enable users to start new approval flows with just one click.

Tasks and notifications

With the help of “tasks”, you can assign and monitor task progress to help your projects progress more smoothly. Automated email notifications will also keep your co-workers informed about the project status.

Online proofing

Review designs and documents online and collaborate by leaving annotations directly on the file. You can send feedback or push content along different stages until it’s finally approved, and ready to be uploaded to the portal.

Version management

Reviewing and reworking is an integral aspect of artwork creation. In order to ensure that you and your team are not confused by multiple drafts floating around, Bynder offers a clear overview of versions handled, and if a new version is uploaded, you can easily compare them side by side.

Track production hours

With the “Book Time” function, you can easily monitor the amount of time spent per project per person ensuring that contractors are paid correctly for the time they spend working on a project.

Communication and collaboration

All communication between all your project’s stakeholders can be fully centralized and organized in Bynder, so everyone’s on the same page.

Creative Workflow feature list:

Category Description
Creative approval flow management
  • Organization of projects into “Campaigns”
  • Management of sub-projects using tasks and deadliness
  • Supports all file formats
  • An intuitive dashboard that shows tasks, current progress, and deadlines
Custom workflows
  • An exact map of your workflow process
  • Individualized project phases
  • Orders and briefings: web forms and custom input fields
  • Media creation: design submission
  • Review and approval: place comments directly on images, documents, and video; provide feedback; reject or accept drafts
Online proofing
  • Add comments directly on to digital assets
  • Zoom into and enlarge media
  • Approve individual media files and project phases
  • Intelligent version control
  • Directly compare file versions
Communication & collaboration
  • Centralization of all communication with agencies and partner departments
  • No external file-sharing or email communication required
  • Commenting and private messages
  • Automated notifications
User and role management
  • Determine the responsible individuals/ groups for each workflow and project phase
  • Define media releases and control users
  • Make sure clients and agencies only have access to relevant projects
  • Restrict rights for external users

Scale and automate your digital content creation

Empower your teams to create on-brand content in the form of images, videos, and GIFs in minutes with a solution integrated with the Bynder platform.

Studio Bynder Feature Overview

Key features

Studio allows content designers to build templates that can be personalized and adapted quickly by other stakeholders without them needing expert skills.

  • Easily build reusable brand-approved templates to scale your digital content creation
  • Lock any elements, like logos, colors, and fonts to maintain brand consistency
  • Make last-minute changes to all versions of your designed content in one go and save precious time
  • Automatically adapt the size of your assets for any channel minimizing manual effort
  • Save newly created assets directly to your Bynder asset library or export them for immediate use
  • Organize your designs in projects and quickly share them with users or groups, increasing collaboration on content

Studio feature list:

Category Description
Intuitive editor with role-specific UI
  • Enables content designers to build and edit templates and content creators to adapt existing designs by simply adding videos, images, or text elements
Advanced templating
  • Save image, video and animation designs as templates and control which elements can be modified with element locking. Use saved templates to easily create new designs
Animation and brand presets
  • Enjoy a choice of standardized visual elements like professional animations and transitions to accelerate the initial design creation. Always create on-brand content by applying brand presets that match your brand guidelines
Design, Project and Template Sharing
  • Organize your designs in Projects for easy collaboration and invite other team members to view and edit them
Bulk actions and multi-sizes
  • Seamlessly adapt master content to other sizes and batch-create different content variations via import. Make bulk edits or adaptations to all content variations in one go
Import & Export from/to common formats
  • Import existing designs from formats like Adobe Premiere XML or Photoshop PSD, and download videos and images in the desired format for immediate use
Print Brand Templates

Create branded content in minutes, not hours

With Bynder’s Print Brand Templates, anyone in your team can be a designer and create content that aligns with your brand guidelines, so you can ditch the complicated and expensive design tools and save time and money.

Print Brand Templates

Editable templates

Your InDesign files can be converted into editable templates that your colleagues can adapt without needing the skills of designers or agencies. You can also completely pre-define the behavior of your template, making it possible for your colleagues to adjust certain elements (such as the logo, background, theme/style), but not others.

Easy-to-use inline editor

With Bynder’s WYSIWYG in-line editor, you can make changes directly in the file, and images can be chosen from a predefined selection or retrieved from your portal. A built-in DPI check will also make sure that documents produced are always print-quality. Thanks to instant feedback and no loading times, you can see your changes and corrections in real-time.

Create documents in multiple languages

Translating documents inevitably lengthens your time-to-market. With Bynder’s brand templates, you can produce translated documents much faster, and without the effort. Simply choose the language you need from the dropdown menu, and the language-specific fixed elements for your template will adjust accordingly.

Automated conversions and print fulfillment

The documents you create are generated instantly via our InDesign server as either a web-version or print-ready PDF, and country-specific cropping marks will be attached automatically.

Approval management flows

Reviewing at every stage of the content lifecycle is an inevitable necessity, and most errors come about through miscommunication and a lack of collaboration. That’s why we’ve made it easy: once a content piece has been created, it’ll automatically be sent to the next responsible person who will review and approve the files and, if need be, send them back to be reworked. Clear and efficient.

Print Brand Templates feature list:

Category Description
  • Templates based on InDesign documents
  • Ability to predefine template business rules (text blocks and image behavior)
  • A relationship between text blocks and images
  • Pre-determined text length and line number
  • Replacing images with just one click
  • Flexible text-fields that shrink/grow
  • Editable fields (both text and images) that can be altered without template changes
  • Creating and storing print-ready PDFs
  • Send print-ready media directly to print providers
  • Automatically added crop marks
Localization support
  • Change themes and styles with one click
  • Ability to select different language versions
Integrated with other features
  • Insert images from the DAM directly into templates
  • Predefine which set of images can be used in templates
  • Send files for review or revision
  • Metadata attached to new templates
  • Automatically pre-fills fields based on user profile (such as name, address, phone number, etc)
Simple in-line editor
  • Templates are edited via web browser — no design software required
  • Advanced editor based on HTML — no plugins required
  • Processing done directly within the document
  • Real-time edit and preview for created media
  • A built-in DPI check for images
Brand Guidelines

Make sure your brand story is always consistent

Consistency is the key to a strong brand. With the Bynder’s Brand Guidelines, you can create and edit a configurable set of guidelines describing your brand story, and make important elements such as fonts, logos, and tone of voice accessible for everyone.

Brand Guidelines

Online brand manual

Think of the Brand Guidelines as your team’s brand knowledge base, helping you to communicate brand identity both internally and externally. This central brand manual will make it easy for everyone to see what specific branding elements (logos, colors, banners, etc.) should be used, so your brand story is always told the right way.

Easy-to-use editor

Our editor is easy for everyone to use. Simply drag and drop text elements such as headlines, images, body text, or video and go deeper into guideline components by creating chapters and subchapters. Features such as auto-save and preview help make the editing process easy.

Embedding brand elements

Embed all brand elements from your portal directly into your brand guidelines and make them available for download. When you upload a new version in the DAM, it’ll automatically update in your guidelines.

Access to brand guidelines

You can also control access to your brand guidelines. You can choose to give access to all users, specific users only or editors only.

Brand Guidelines feature list:

Category Description
Online brand manual
  • Online access via your web browser
  • A Complete “Campaign Overview” functionality
  • An easy-to-update visual identity guideline
  • Create separate and distinct guidelines
Easy and quick updating
  • A user-friendly WYSIWYG editor
  • No HTML knowledge required
  • Simple restructuring of content: use drag and drop to move items
  • Save work-in-progress pages, preview and publish when ready
Integrated brand elements
  • Brand elements such as logos, fonts, and templates are directly available for download alongside the guideline
Access and sharing
  • Give access to all users, certain users, or editors only
  • Share guides via a link and make them publicly available
  • Native mobile app
Content Workflow

Create quality content at scale

The demand for content has never been greater, yet it can take serious time and resources to create quality content at scale. Bynder’s Content Workflow transforms the chaotic world of feedback loops and document anarchy into a synergized, efficient workflow.

A new standard in collaborative content creation allows you to manage the entire content lifecycle in one place.

Content Workflow Bynder Feature Overview

Real-time collaboration

Massive demand for content inevitably strains both the creatives producing the content and the marketers getting it out to channels. Content Workflow breaks down these previously siloed teams and provides a centralized platform to comment on content, tag stakeholders and notify relevant parties about changes—all in real-time.

Templates enforce consistency

Leading brands understand there’s no one-size-fits-all solution to plug the content gap.Instead, a varied content creation strategy leads to engaging content that buzzes through the digital noise. Templates allows brands to scale up content production while maintaining standards and consistency across vast volumes of content.Templating empowers content creators to unleash their imagination without double-checking character counts, waiting for lengthy input, or working blindly on a blank document

Content approval

Feedback loops and waiting for that final ‘seal of approval’ can be the stuff of nightmares for both creatives and marketers alike. Instead of waiting for that email to land in the inbox, Content Workflow makes the feedback process fast, constructive, and accountable.

A transparent review process bulldozes bottlenecks and encourages efficiency.

Total Control

Ever had unapproved changes that find their way into content, starting a mad panic of deletions, revisions, and re-distribution? Content Workflow’s custom roles and permissions safeguard content and allow stakeholders to be given full autonomy or regulated access to content and projects.

Bynder Analytics

Get meaningful insights into asset usage and performance

Bynder Analytics gives you the data you need to drill down into the details and measure the performance and usage of digital assets in the portal for straightforward KPI evaluation.



The dashboards give you a quick and easy overview of the portal's traffic and usage. Your portal comes with 3 default dashboards.

Account information

Gather insights about the main metrics regarding your portal via the ‘account information’ dashboard. Get a quick overview of assets by type, storage per asset type and the total amount of users, transfers and workflow jobs.

Usage dashboard

Make your data more useful by comparing them in the ‘usage’ dashboard. You can also see activity over time by selecting a ‘time frame’, or ‘click for details’ to drill down deeper into your statistics.

Most Popular Assets

Get a quick overview of the most popular assets and search terms by going to the ‘most popular’ dashboard.


When you are looking for more detailed or drilled down information, you can easily apply filters. Filters allow you to narrow down your search to include only the metrics you need for the time period you are looking for.


Generate reports in just a few clicks, making it easy to share your portal insights with colleagues or managers.

Bynder Analytics feature list:

Category Description
Account overview
  • Quick dashboard overview of asset performance, account usage, and most popular assets
  • Narrow down on your statistics by choosing a specific time period
Asset statistics
  • Total account storage used
  • Asset bank storage used
  • Total assets
  • Assets & storage by type
  • Total transfers & storage used
  • Total workflow (creative approvals) jobs & storage used
Usage statistics
  • Total views & downloads
  • Uploads
  • Deletions
  • Archives
  • Shares
  • Users created
  • Total users
  • Logins
  • Guideline views & shares
  • Searches
  • Workflow jobs created, completed, and overdue
  • Pie chart
  • Line graph
  • Filter bar
  • Generate and/or download quick overview reports in PDF or PNG
  • Generate and/or download data specific reports based off of individual graphs or numeric metric in CSV or PNG
Integrations & API

A connected ecosystem for engaging content experiences

Bynder’s integrations offerings - integrations marketplace, pre-built UI components, robust API and Dynamic Asset Transformation - enable brands to streamline content creation, transformation, and distribution of digital content for use in all channels along the customer journey. Drive digital experiences, automate processes, ensure brand consistency, and get to market faster by integrating Bynder into the rest of your martech and digital experience stack.

For a full view of our pre-built connectors, please visit our marketplace:

DAM Stack Dark

Common Points of Integration

Creative & Design Tools

Creating beautiful assets should not be a hassle, yet creatives constantly download and upload assets from various sources.

With Bynder’s integrations to common design tools, your brand imagery is just a click away. An integrated portal allows users to quickly search or filter for a specific file to us in your artwork.

Content Management System (CMS)

Content from the DAM powers the growing amount of content needed to supply the personalized digital experiences that CMS owners seek to provide.

Integrating DAM into your CMS enables CMS users to pull assets from the DAM directly from within the CMS, ensuring brand consistency and faster time to bring content to market.

Product Information Management (PIM) and eCommerce

Customers want more images, video, and relevant product content to build confidence in their purchasing decisions. For brands, more rich media means more ways to stand out on the digital shelf and even boost search rankings.

Better content drives better product experiences, which means more conversions — and equally important, fewer returns. Integrating the DAM into your PIM or eCommerce platform streamlines the content creation process, drives more content reuse, and allows companies to deliver richer product content experiences that drive conversions.

Marketing Automation

Integrating your DAM into your Marketing Automation platform helps to efficiently develop and deliver content at scale and make it easier to find and tailor content to specific audiences.

Gain speed to market by accelerating content creation and centralizing rich media assets into a single repository for distribution.

Turbo-charge campaign execution, reduce risks to brand reputation and eliminate process bottlenecks when creating and delivering content, so marketers can keep up with the growing demand for more content across more channels.

Other common integration points include Project Management, Sales Enablement, Stock Imagery, Social Media and more.

Integrations & API feature list:

Category Description
Out of the box integrations
  • Constantly growing marketplace of pre-built connectors to the most commonly used marketing technologies
  • Bynder built offerings and partner built offerings
Optimized asset delivery at scale
  • Dynamic Asset Transformation delivers optimized assets and improves digital experiences across channels
Tools for developing custom integrations with speed and ease
  • Robust API
  • Pre-built UI components - Compact View and Asset Tracker
  • Software Development Kits (SDKs)
Partner ecosystem
  • Bynder certified partners for building custom integrations