Simplifying the way you work with your media
Bynder’s Digital Asset Management (DAM) module is the perfect tool to centralize, organize and share all your digital media files. Bynder’s DAM is easy-to-use, yet rich in functionality, enabling you to save time and cut out the hassle when working with media and collaborating with colleagues. Because working with digital files has become the standard for marketing operations, we have made usability Bynder’s most stand-out feature.
Upload and organize
Uploading content to Bynder is super simple and lightning-fast. Organize all your images, brochures, promotional videos, and other collateral and make them available for users anytime, anywhere.
Instant search results
Get a clear overview of assets in your portal and find files quickly using filters to narrow down your search. By combining different search criteria, you can find what you’re looking for in an instant.
Bynder’s powerful search function allows you to find files by searching through asset metadata, tags, collections and even within a PDF file to ensure you’re able to find the files you’re looking for, no matter where it sits in the DAM.
Bynder supports previews for most file types, so you can read through PDFs, watch videos, or look at high-res Adobe files without having to download them onto your computer.
Upload and display the latest version so that your audience always has the most recent file, but stay in control of the different versions that have been uploaded in the Asset Detail Overview.
Asset detail overview
Relevant metadata is presented next to the preview alongside product information, related files, content statistics, and versions. Bynder automatically creates previews of most media files, including video, audio, artworks, Microsoft Word documents, and PDF.
Share and distribute
Share your media files without wasting precious time on working with ZIP files,
chaotic email transfers, and unsecured file transfer tools.
Collections are a useful way to group your media files for simple sharing, regardless of the file type,
size, or category. Collections allow you to quickly access, edit and share a specific group of files at any time.
Directly embed media
Embedding media directly saves you a great deal of time when it comes to publishing content.
Bynder will automatically provide you with a file embed code that you can simply copy and paste
into your CMS.
User groups and permission profiles
Getting the right content to the right person at the right time is crucial these days. By setting up user
groups, you’re able to make content available only to people with the correct access rights.
Additionally, permission profiles ensure that only certain users can take specific actions, while
Security and access control
Sharing files the traditional way (via email, hard copies, etc.) all too often lead to information leaks.
With Bynder, users can revoke access or set expiration dates on collections even after they have
been sent out.
For that extra security of your files and to prevent unauthorized distribution, Bynder allows you to
add watermarks to content.
Share securely with Bynder Express
Bynder Express is a simple yet secure sharing method that circumvents any data losses during
person-to-person file-sharing practices. It imposes no file size limits and is a user-friendly feature
that works with, not around, your security measures.
Digital Asset Management feature list:
|Upload & Store||
|Share & Distribute||
|Manage & Organize||
|User & Profile Management||
Streamline your content creation from the first draft to final approval
With Bynder’s Creative Workflow, you can easily collaborate and communicate with
both internal departments and external agencies, so you can speed up content
creation from start to finish while making sure reviews and approvals are clear and
straightforward for everyone.
Group your projects into campaigns for that extra control, so only the colleagues and/or third parties
that are actually involved have access, helping to make sure everyone knows who’s responsible for
Your dashboard will provide you with a clear overview of all ongoing projects. Here you can
determine which tasks are pending and what you need to do.
Customized approval flows
Each of your workflow jobs is a perfect reproduction of your team’s creative process. To save time,
predefine your creative and collaborative processes with the help of approval flow templates or
‘presets’. This will enable users to start new approval flows with just one click.
Tasks and notifications
With the help of “tasks”, you can assign and monitor task progress to help your projects progress
more smoothly. Automated email notifications will also keep your co-workers informed about the
Review designs and documents online and collaborate by leaving annotations directly on the file.
You can send feedback or push content along different stages until it’s finally approved, and ready to
be uploaded to the portal.
Reviewing and reworking is an integral aspect of artwork creation. In order to ensure that you and
your team are not confused by multiple drafts floating around, Bynder offers a clear overview of
versions handled, and if a new version is uploaded, you can easily compare them side by side.
Track production hours
With the “Book Time” function, you can easily monitor the amount of time spent per project per
person ensuring that contractors are paid correctly for the time they spend working on a project.
Communication and collaboration
All communication between all your project’s stakeholders can be fully centralized and organized in
Bynder, so everyone’s on the same page.
Creative Workflow feature list:
|Creative approval flow management||
|Communication & collaboration||
|User and role management||
Scale and automate your video content
Meet the growing demand for video with an integrated solution in the Bynder platform to create, adapt, manage, distribute, and analyze your video assets.
Studio allows anyone to efficiently create sets of related videos to meet the needs of each market, channel, audience, format, and testing strategy—without needing design or video editing skills.
- Scale your video content creation efforts
- Make last-minute changes to videos
- Easily resize video to all social formats
- Create videos that are always on-brand
Studio feature list:
|Create new videos||
|Professional animation gallery||
|Format control & revisions||
Create branded content in minutes, not hours
With Bynder’s Print Brand Templates, anyone in your team can be a designer and
create content that aligns with your brand guidelines, so you can ditch the
complicated and expensive design tools and save time and money.
Your InDesign files can be converted into editable templates that your colleagues can adapt without
needing the skills of designers or agencies. You can also completely pre-define the behavior of your
template, making it possible for your colleagues to adjust certain elements (such as the logo,
background, theme/style), but not others.
Easy-to-use inline editor
With Bynder’s WYSIWYG in-line editor, you can make changes directly in the file, and images can be
chosen from a predefined selection or retrieved from your portal. A built-in DPI check will also make
sure that documents produced are always print-quality. Thanks to instant feedback and no loading
times, you can see your changes and corrections in real-time.
Create documents in multiple languages
Translating documents inevitably lengthens your time-to-market. With Bynder’s brand templates,
you can produce translated documents much faster, and without the effort. Simply choose the
language you need from the dropdown menu, and the language-specific fixed elements for your
template will adjust accordingly.
Automated conversions and print fulfillment
The documents you create are generated instantly via our InDesign server as either a web-version or
print-ready PDF, and country-specific cropping marks will be attached automatically.
Approval management flows
Reviewing at every stage of the content lifecycle is an inevitable necessity, and most errors come
about through miscommunication and a lack of collaboration. That’s why we’ve made it easy: once
a content piece has been created, it’ll automatically be sent to the next responsible person who will
review and approve the files and, if need be, send them back to be reworked. Clear and efficient.
Print Brand Templates feature list:
|Integrated with other features||
|Simple in-line editor||
Empower the marketer, free the designer
Bynder’s Digital Brand Templates helps marketing teams create more on-brand
content faster by transforming creative files from Photoshop and Sketch into reusable
Digital Brand Templates makes localization and A/B testing or versioning for social ads and paid ads
a breeze. Create for one market, and localize for the rest by simply updating text and CTAs. Take your
best-performing assets, and create variations to test quickly and easily.
Easily create reusable templates from Sketch and Photoshop
Lock any elements, like logos, colors, and fonts to maintain brand consistency
Change elements like background image and text in templates
Move and scale images within templates
Limit imagery to approved assets located in collections
Select approvers before collateral gets finalized
Receive email notifications when collateral has been reviewed
Save newly created assets directly to your Bynder asset library or download directly
Organize and filter all available templates by channel or campaign
Make sure your brand story is always consistent
Consistency is the key to a strong brand. With the Bynder’s Brand Guidelines, you can
create and edit a configurable set of guidelines describing your brand story, and make
important elements such as fonts, logos, and tone of voice accessible for everyone.
Online brand manual
Think of the Brand Guidelines as your team’s brand knowledge base, helping you to communicate
brand identity both internally and externally. This central brand manual will make it easy for
everyone to see what specific branding elements (logos, colors, banners, etc.) should be used, so
your brand story is always told the right way.
Our editor is easy for everyone to use. Simply drag and drop text elements such as headlines,
images, body text, or video and go deeper into guideline components by creating chapters and
subchapters. Features such as auto-save and preview help make the editing process easy.
Embedding brand elements
Embed all brand elements from your portal directly into your brand guidelines and make them
available for download. When you upload a new version in the DAM, it’ll automatically update in
Access to brand guidelines
You can also control access to your brand guidelines. You can choose to give access to all users,
specific users only or editors only.
Brand Guidelines feature list:
|Online brand manual||
|Easy and quick updating||
|Integrated brand elements||
|Access and sharing||
Get meaningful insights into asset usage and performance
Bynder Analytics gives you the data you need to drill down into the details and
measure the performance and usage of digital assets in the portal for straightforward
The dashboards give you a quick and easy overview of the portal's traffic and usage. Your portal
comes with 3 default dashboards.
Gather insights about the main metrics regarding your portal via the ‘account information’
dashboard. Get a quick overview of assets by type, storage per asset type and the total amount of
users, transfers and workflow jobs.
Make your data more useful by comparing them in the ‘usage’ dashboard. You can also see activity
over time by selecting a ‘time frame’, or ‘click for details’ to drill down deeper into your statistics.
Most Popular Assets
Get a quick overview of the most popular assets and search terms by going to the ‘most popular’
When you are looking for more detailed or drilled down information, you can easily apply filters.
Filters allow you to narrow down your search to include only the metrics you need for the time
period you are looking for.
Generate reports in just a few clicks, making it easy to share your portal insights with colleagues or
Bynder Analytics feature list:
The way you work can work even better
Eliminate the downloads, uploads, and emails. Get more from your digital content by
integrating BYnder and connecting your technology ecosystem using our pre-built
tools. For integrations not available in our marketplace, you can build tailored
integrations using our API and Software Development Kits.
For a full view of our available plugins, please visit our integrations page.
For companies that have a wide range of products on offer, connecting Bynder with your PIM is the only way to ensure your products are represented best. Bynder’s retail customers store their product images in their DAM, which is packed full of functionality best suited for managing digital assets (cropping, focus points, etc.). Product images are then sent directly to the corresponding products in the PIM via a unique SKU number. Meanwhile, product information (e.g. color, brand, product hierarchy, etc.) is sent to the image in the DAM for easy searching and filtering. The result is a seamless experience where product information and images are managed in their respective best- in-breed platforms.
Content management systems & automation
Connect Bynder to your CMS and select the right images to add to your corporate intranet or
corporate website in seconds. Our CMS plugins make sure the media used on your website is brand-
approved and up-to-date while automating tasks such as image updates. Plugins are available for
Drupal, Sitecore, Wordpress, Hippo, TYPO3, & more.
Creating beautiful assets should not be a hassle, yet creatives are constantly downloading and
uploading assets from various sources. With Bynder’s out-of-the-box plugins, your brand imagery is
just a click away when using design tools. An integrated portal allows users to quickly search or filter
for a specific file and drag & drop it into the artwork.
Bynder offers several single sign-on configurations. A "single sign-on" allows users to log into their
networks or systems without having to log into each page individually while also being logged in to
their favorite (web) applications. The key benefits are general ease of use, reduced password fatigue,
less time wasted looking up and resetting forgotten passwords, as well as greater security controls.
iOS & Android
In your fast-paced day-to-day activities, you need to have immediate access to all your materials at
any given moment. With Bynder's mobile app, you will always have access to the most up-to-date
assets in your portal, even when you’re offline.
Develop your own applications, plugins, and integrations using Bynder's API and SDKs. For more
information, please visit developer.bynder.com.