How reusing content is the key to launching an ROI rocket
It's no secret that B2B organizations produce an incredible volume of content to support their marketing and sales teams. But when everyone has enormous amounts of content, a tangle of content waste will inevitably absorb even the boldest brands. Repurposing long-form, primary assets to create fresh, engaging short-form content delivers more value to prospects, saves content waste, and doesn't need a huge investment of resources.
This exclusive report from Forrester is an essential guide on maximizing the impact of your content, with a specific, detailed focus on B2B organizations.
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