Exclusive research report in partnership with Ntara and Akeneo
2025 US Digital Commerce Benchmarking Study
In collaboration with Bynder partners Ntara and Akeneo, we surveyed 170 U.S. decision-makers on how brands use PIM and DAM to deliver on-brand and up-to-date product content across their digital channels. In this exclusive study, we explore how brands are investing in omnichannel strategies and driving digital growth.
Key findings include:
- Brands using both PIM and DAM report 36% higher digital maturity and 39% more confidence
- Brands using both PIM and DAM are 26% more likely to report positive performance, and 89% say integrations are key to faster product launches.
- 1 in 3 brands plan on expanding into new channels in 2025, as speed and brand consistency are more critical than ever.
Why Bynder, Akeneo, and Ntara?
- Bynder is an AI-powered DAM and is the system of record for all approved and up-to-date digital assets
- Akeneo leads in PIM innovation, helping teams enrich, manage, and syndicate product data
- Ntara is a strategic consulting and systems integration partner with deep expertise in PXM strategy, implementation, and governance
Together, we help you connect content and commerce—faster, smarter, and at scale.
Download the 2025 Digital Commerce Benchmarking Study
Learn what’s working, what’s not, and how DAM and PIM are helping brands lead the next wave of digital growth.
Why Bynder, Akeneo, and Ntara?
- Bynder is an AI-powered DAM and is the system of record for all approved and up-to-date digital assets
- Akeneo leads in PIM innovation, helping teams enrich, manage, and syndicate product data
- Ntara is a strategic consulting and systems integration partner with deep expertise in PXM strategy, implementation, and governance
Together, we help you connect content and commerce—faster, smarter, and at scale.