What investments and challenges are top of mind within the B2C sphere?
Our annual State of Branding Report surveys 500+ marketing decision-makers to uncover their biggest challenges and priorities for the year, as well as their thoughts on today’s biggest tech trends.
This mini-report puts a spotlight on those professionals working for B2C companies, aiming to reveal the most popular tech trends this year, and the main motivations behind their investments.
- What tech trends are decision-makers actually planning to invest in?
- What the most popular reasons for investing in emerging tech?
- What are the biggest challenges when trying to reach out to target audiences?