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2019 State of Branding Report: Consumer brands

What investments and challenges are top of mind within the B2C sphere?

Our annual State of Branding Report surveys 500+ marketing decision-makers to uncover their biggest challenges and priorities for the year, as well as their thoughts on today’s biggest tech trends.

This mini-report puts a spotlight on those professionals working for B2C companies, aiming to reveal the most popular tech trends this year, and the main motivations behind their investments.

  • What tech trends are decision-makers actually planning to invest in?
  • What the most popular reasons for investing in emerging tech?
  • What are the biggest challenges when trying to reach out to target audiences?

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