2019 State of Branding Report: Marketing Operations

What technologies are Marketing Ops professionals investing in this year?

Our annual State of Branding Report surveys 500+ marketing decision-makers to uncover their biggest challenges and priorities for the year, as well as their thoughts on today’s biggest tech trends. But what about Marketing Operations professionals in particular?

This mini-report puts a spotlight on this tech-focused subset of marketing, aiming to reveal the most popular tech trends this year, and the main motivations behind their investments.

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What tech trends are decision-makers actually planning to invest in?
What the most popular reasons for investing in emerging tech?
What are the biggest challenges when trying to reach out to target audiences?