How can you build the business case for DAM, select a vendor and ensure user adoption?
In this report, Forrester covers why digital asset management is an integral part of digital experience and a key component in driving personalization efforts.
Brands looking to break down silos and get more value out of their existing digital ecosystem and content should download this report for DAM trends and best practices covering:
- How DAM helps companies improve their digital maturity
- Key requirements for procuring a DAM platform and how you should choose a vendor
- Practical tips for driving DAM adoption and success
The Digital Asset Management Cookbook