Report
The PXM gap: what the research says about AI readiness in manufacturing
New industry research* reveals a critical gap: 79% of industrial manufacturers are already implementing AI, but only 7% have the fully integrated product content foundation required to make it work. The gap isn't ambition, it's infrastructure.
What this report covers:
- Without content governance, AI doesn't just underperform; it becomes a liability. 50% of surveyed manufacturing companies experienced governance or security risks due to ungoverned product content in the past year.
- Product data without content is incomplete, and content without product data lacks context. When that foundation isn't connected, AI tools inherit inconsistent, ungoverned assets and amplify existing problems at scale.
- Agentic commerce requires a strong foundation for your content. DAM + PIM (PXM) complete the product experience ecosystem, so product content can flow automatically to every channel, providing rights management, version control, expiration governance, and brand consistency.
Your AI strategy is only as strong as the content behind it. Download the report to learn more.
*Bynder, Inriver, and Ntara partnered with Worldwide Business Research to survey 100 senior manufacturing leaders across the U.S. and Canada on PIM, DAM, integration maturity, and AI readiness.
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Britt E.
CIO
Mid-Market(51-1000 emp.)
Best DAM on the market.
Gabriela P.
Marketing Manager, Global Brand Equity & Communications
Enterprise(> 1000 emp.)
Excellent product features and fantastic onboarding process & support.
Michelina A.
Multimedia Content Specialist
Enterprise(> 1000 emp.)
Bynder solves the HUGE pain point of locating and using assets - and so much more!
