Strategically deployed DAM is becoming essential for leveraging AI’s potential

62% of companies have now advanced beyond the early and research stages of leveraging AI capabilities in their DAM, widening the gap between organizations that are scaling AI and those still experimenting.

AI agents represent the next evolutionary step, emerging to help overcome persistent challenges like detecting unauthorized or off-brand content at scale, producing hyper-personalized outputs, or resolving workflow complexity.

Strategic DAM, as a stable foundation, makes responsible AI implementation possible and sets companies up for success.

Expectations of AI are translating into measurable results

Over the past 12 months, 98% of companies report seeing some measurable impact from AI in their content operations, most often in productivity and operational efficiency, even as outcomes have not fully matched earlier expectations as reported in last year’s survey.

In part, the lag in realizing AI's value reflects the fact that many organizations are still working out how to measure AI's business impact. Nonetheless, 30% say they expect AI will help them achieve top-line growth in the next 12 months.

More and more, companies are seeing their DAM as the foundation of their content infrastructure, effectively working as an operating system for their content. To reach the next phase of successful content operations, their DAM has to go beyond a ‘single source of truth’ to bring together crucial AI tools which enable the execution, automation, and scale they need to meet increasing demand and complexity.

Cliff Crosbie
VP, AI Consultancy at Bynder