GUIDE Increase ROI with DAM + AI and automation

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How Mitchells and Butlers Improves Speed to Market with Bynder and Wrike

Increasing the speed of content delivery is a high priority for many marketing organizations. In this webinar Lucie Parfitt from Mitchells and Butlers will join Dónal Ó Mearáin from Bynder and Michael Johnston from Wrike, to share the practical ways the team at Mitchells and Butlers has streamlined their content production, eliminated silos, and created a centralized solution for content management. All while maintaining brand consistency.

No matter what the size, maturity or budget of your team, you’ll walk away from this session with real-world tips on how to:

  • Create an efficient content development process by breaking down barriers in your creation processes
  • Centralize all of your assets into one integrated system of record
  • Ensure you’re using the right content, in the right format, in the most up-to-date version, every time


Lucie Parfitt

Lucie ParfittLinkedIn
Process & Resource Co-ordinator
Mitchells and Butlers

Michael Johnston

Michael JohnstonLinkedIn
Senior Strategic Account Executive

Dónal Ó Mearáin

Dónal Ó MearáinLinkedIn
Director, Lifecycle Marketing

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