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How Omron Automation connects DAM and CMS for a content driven CX

Launching or revamping your website is no easy undertaking, with many stakeholders, systems and processes involved. Omron Automation Americas, the leader in industrial automation solutions, soon discovered that in addition to their new CMS, they needed a digital asset management repository to keep all assets centralized, organized and up to date.

Join us for this webinar with Dan Lauer, web content specialist at Omron, who’ll talk about how a new website powered by a key DAM and CMS integration completely transformed their online presence – and brand.

Omron will share the unique concoction of martech, agency help, internal champions, and strategy they used to get there; with plenty of tips and takeaways relevant for any modern manufacturing brand.

Presenters

Brian Kavanaugh

Brian KavanaughLinkedIn
Director, Global Field and Customer Marketing
Bynder

Dan Lauer

Dan Lauer
Web Content Specialist
Omron

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