WEBINAR Live session with Scott Brinker: DAM at the core of your MarTech stack

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How Pernod Ricard Drives Brand Impact with DAM in 2023

2023 will no doubt continue the creative content trends of 2022: pressures to reduce agency spend, consolidate systems, and find efficiencies. Therefore, brands will have to reimagine how content is created, managed, and distributed in order to drive exceptional content experiences.

Pernod Ricard, iconic global beverage brand, is one brand tackling this head on. With 70+ sub-brands, they are on a journey to unite their assets - including those of Jameson, Malibu, and Havana Club - in one DAM system of record in order to enable an exceptional omni-channel content experience.

Join this webinar to learn:

  • The system-of-record approach to DAM that sets a large organization up for scale in order to increase speed of execution and maximize investments in digital.
  • The multi-brand approach to unifying each brand’s message across visual assets, content and documents using Enterprise Brand Guidelines.
  • How Pernod Ricard enables its collaborator network to bring its brands to life with their digital assets.

Presenters

Brian Kavanaugh

Brian KavanaughLinkedIn
Director, Global Field and Customer Marketing
Bynder

Kristina Torosyan

Kristina TorosyanLinkedIn
IT Project Manager, Marketing & Consumer Insights
Pernod Ricard

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