GUIDE Increase ROI with DAM + AI and automation

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Live session with Scott Brinker: DAM at the core of your MarTech Stack

Join us on our live session ‘DAM at the core of your MarTech stack’ with guest speaker Scott Brinker, a renowned expert in marketing technology and a trailblazer in technology ecosystems and marketing operations.

As companies strive to keep up with the latest marketing trends and invest in platforms to deliver exceptional customer experiences, they often prioritize customer data orchestration over the foundational aspects of content creation, management, and distribution. During this session, Scott Brinker and Brian Kavanaugh will delve into the solution as they discuss the importance of Digital Asset Management (DAM) and the defining features of a best-in-class DAM in 2023 and beyond.

We will cover a range of topics, including:

  • Putting content at the heart of your connected ecosystem
  • Shifting to a composable approach to technology
  • Leveraging your Martech stack to navigate the challenges of 2023
  • Redefining personalization at scale for increased ROI
  • Tracking content performance—the what, the why, the how

This is a great opportunity to hear directly from one of the most respected leaders in the martech industry, ask any questions you may have, and advance your marketing technology strategy.

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Scott Brinker

Scott BrinkerLinkedIn
VP Platform Ecosystem

Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade as the editor of the blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. And he authored the best-selling book Hacking Marketing, about adapting software management practices — such as agile methodologies — to marketing teams. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.

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Brian Kavanaugh

Brian Kavanaugh