The future state of B2B content: Why and how marketing leaders are investing in content
There has been massive growth in e-commerce over the last few years and B2B buyer preferences have changed, although in-person strategies haven’t gone away.The crucial role of content in driving e-commerce sales is evident, so it's no wonder that 69% of CMOs plan to increase their investment in content in 2023.
When B2B audiences start their buying journey, they can be frustrated by content that exposes a lack of coordination and customer-centricity across channels. This results in a fractured content experience that is hard to measure and lacks relevance.
Join guest speaker Phyllis Davidson, VP Principal Analyst at Forrester, to find out more about:
How and why B2B CMOs are planning their content investments
Why content experiences are key for brands to stand out in a crowded landscape
Driving more value from content, how to repurpose, and the role of AI in the future of B2B content