A Guide for Creative Project Management
Creativity takes time. And great creative work often takes a little more time. That’s why so many creative professionals today are feeling like creativity is suffering – 77% say there is increased pressure to be more productive than creative at work.
To keep up with demand, creative teams increasingly rely on a growing network of partners. As this network grows, more stakeholders are introduced, and they need to have visibility into projects, provide input and approve assets. Eventually you get the classic case of too many cooks in the kitchen. With more people vying to be heard, creatives are spending at least a quarter of their time managing projects instead of doing creative work.
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