REPORT Forrester's Now Tech Digital Asset Management For Customer Experience, Q2 2021

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A guide for marketers, by marketers

Ever wonder 'what does DAM do for me?'

We're constantly asking that question, so we sought to uncover the DAM use case for 10 key marketing roles; how they better produce, manage, and share digital content.

The key is to have the whole team using the same centralized tool but in different and unique ways. It’s like that Google Android commercial: be together, not the same.

A role-by-role breakdown of how digital asset management turns marketers into value-drivers in 2019.

This guide includes:

  • How designers & creative directors eliminate admin tasks like uploading or downloading every revision
  • How brand managers & PR professionals keep all company content consistent with brand guidelines
  • Where DAM sits in the tech stack for marketing technologists
  • Plus 6 other roles highlighted

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