How technology roadblocks might be holding marketers back
The aim of this research was to find out how marketers in small and midsize businesses operate in today’s digital era, and what their biggest roadblocks are when it comes to content and creative file management. Amidst what we call “the content chaos”, where is the hidden opportunity to succeed?
This research focuses on:
- How small business marketers deal with more content production
- If simple file storage solutions suffice, or if there is a need for more than storage
- Will small business decision makers increase resources to keep up with content demand, or will the bottleneck get even greater?
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