Beyond cloud storage: How WD-40 Company transformed the way it manages content

Shared drives and cloud storage can work well at first. But as your content grows, finding, managing, and reusing the right assets across teams and markets can become increasingly challenging.

In this session, hear directly from WD-40 about their journey from managing content in SharePoint to creating a single source of truth for campaign, product, and brand content powering nearly 200 global websites across different languages and product sets. Discover what prompted the move, how quickly they got up and running, and how they accelerated time to value and time to market with a more streamlined content operation. Plus, get practical lessons for teams starting to outgrow their shared-drive setup.

You’ll learn how to:

• Recognize the signs that your team has outgrown shared drives and cloud storage
• Understand what prompted WD-40 to move from SharePoint to digital asset management
• Learn how WD-40 approached the transition and the value it has seen since
• Take away practical lessons for moving beyond shared storage

Presenters

Cliff Crosbie
VP, AI Consultancy
Bynder

Sam Giles
Digital Services Manger
WD-40 Company