The agentic evolution of DAM, featuring Forrester

The evolution of DAM in AI is fundamentally reshaping how companies create, manage, and deliver content at scale. With a wide array of new agentic and automation possibilities, businesses face new challenges in building the business case, securing buy-in, and driving adoption across the content lifecycle.

Join Bynder and guest, Forrester, for this webinar on the evolution of AI in DAM, which will also explore critical insights from The Forrester Wave™: Digital Asset Management Systems, Q1 2026. 

This session is essential for marketing leaders who want to deploy their DAM strategically, integrating upstream and downstream systems, embedding workflows, and driving business outcomes.  

You will learn: 

• Why establishing a governing system of record is more critical than ever for control, governance, and compliance over digital assets
• How to activate content through a strategically deployed DAM to drive content experiences that convert
• How to secure buy-in for agent use cases and orchestration across your content supply chain 

Watch now

Presenters

Phyllis Davidson
VP, Principal Analyst
Forrester

Ashley Herbert Popa
Director, Product Marketing
Bynder