A 5-step framework to improve your brand with AI

Most brand leaders are racing to adopt AI. But AI doesn’t fix a broken brand system, it exposes one.

In this session, Danielle Giroux, Senior Director of Brand & Creative at Clio, and Richard Heitmann, CMO at Bynder, share the five-step framework that separates brands that scale from those that fragment. Learn how Clio built a foundation for scalable, consistent brand execution, transforming it into an intelligent growth engine carrying the brand across 130 countries while achieving $1M in annual ROI. If you're investing in AI before building this foundation, you're accelerating the wrong thing.

You'll learn how to:

• Build scalable systems that enable consistent brand execution across teams, markets, and channels
• Transform brand operations into a centralized growth engine that supports global expansion
• Leverage AI-powered DAM to improve efficiency, streamline content operations, and drive measurable ROI

Presenters

Danielle Giroux
Senior Director of Brand and Creative
Clio

Richard Heitmann
Chief Marketing Officer
Bynder