Scaling brand in a global bank: A conversation with Standard Chartered

Join us for a fireside chat with Matthew Marsden-Jones, Director of Operations, Infrastructure, Corporate Affairs and Brand and Marketing at Standard Chartered, one of the UK’s major banks.

Matthew will share how Standard Chartered enables brands at scale within a global, regulated organisation, and the key learnings that continue to shape this approach.

We’ll explore how his team has evolved from centralized brand operations to enabling brand at scale across the organisation.

Along the way, we’ll touch on:

• The changing role of brand governance
• Technology that supports brand strategy and execution
• Empowering employees to use brand confidently at scale
• The value of strategic partnerships between leading brands and best-in-class technology systems

Original webinar date: 17 June 2026