How content can help ensure customer retention
After a challenging 2020 with multiple disruptions, marketers still feel many of those effects while facing new challenges. They are likely to pay more attention to maintaining the loyalty of existing customers (and encouraging repeat purchases) rather than investing in acquiring new customers. But how do you develop customer loyalty and retain existing customers?
Join us for an easy-to-digest webinar to learn about:
- Retention marketing vs. acquisition marketing
- Why you should make retention-focused content marketing part of your business plan
- 5 Ways to use content to develop customer loyalty and increase customer retention