Scaling brand in a global bank: A conversation with Standard Chartered

Join us for a fireside chat with Matthew Marsden-Jones, Director of Operations & Infrastructure in Corporate Affairs, Brand and Marketing at Standard Chartered, one of the UK’s major banks. 

With nearly 20 years of experience across creative, agency, and financial services environments, Matthew shares insights on scaling brand and marketing operations in a global organization. We’ll explore his career journey, lessons learned, and the evolving role of brand management at Standard Chartered.

We’ll also preview his Gartner Marketing Symposium session in London, 11–12 May, including how his team moved from centralized brand operations to enabling brand at scale.

Along the way, we’ll touch on:

• Changing role of brand governance
• Technology that supports strategy
• Empowering employees to use brand confidently
• Value of strategic partnerships between leading brands and best in class technology systems