REPORT Forrester's Now Tech Digital Asset Management For Customer Experience, Q2 2021

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The case for a creative content factory: How Rich’s succeeds with a building block approach

Consumer brands have an unprecedented opportunity to do more with digital if they can create and manage content-driven executions that resonate with their audiences. Successful executions start with a foundation of creative building blocks that fuel digital experiences across channels and markets. That’s the approach being tackled by global food supplier Rich’s (aka Rich Products) with the help of Bynder’s creative content engine.

Hear directly from Rich’s and Bynder about its content factory approach and how that has helped power the brand’s global growth. You’ll find out:

  1. Why brands are now taking a creative building block approach to extend their campaigns' reach
  2. How Rich's team executes global, integrated campaigns fueled by Bynder DAM and Video Brand Studio
  3. The impact of Rich's brand transformation and content-factory approach

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Nicole Ellis

Nicole Ellis, Global Senior Marketing, Rich Products

Michelle McKernan

Michelle McKernan, Global Performance Marketing & Social Media Manager, Rich ProductsLinkedIn

Brian Kavanaugh

Brian Kavanaugh, Director, NA Field and Global Customer Marketing, BynderLinkedIn

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