The State of Content: How marketers can unite technology to build a seamless path to purchase
2023 poses a challenging period for marketers and businesses alike. With a volatile economy straining both internal budgets and consumer spending power, organizations need to prioritize investment in content creation, management and distribution to make a big impact.
Content experiences and a personalized, consistent content delivery pipeline have become the #1 priority for brands looking to gain a competitive advantage. Driving sales while nurturing brand loyalty and awareness, all at a reduced cost, powered by a wise investment in technology can be the game-changer organizations are crying out for in an ever-competitive environment.
Join to discover:
Why 69% of marketers worldwide consider investments in content creation, management, and distribution a tactical decision to safeguard their finances during uncertain times
Why 83% marketers across industries are focused on consolidating their technology systems
How to deliver consistency while distributing content at scale to win on the digital shelf
The value and ROI gained from using Bynder & inriver