Use this guide to build a strong business case for deploying DAM software.
DAMs are the central hub around which distributed marketing teams – as well as their agencies and partners – operate. That being said, budget decisions are made by individuals who probably won’t use digital asset management in their day-to-day work.
It may be hard for them to relate to the complexity of working with hundreds or thousands of digital assets, and they may not be familiar with what it takes to coordinate the development, approval and distribution of marketing assets with different teams and partners.
Follow these five steps to give your decision makers a detailed explanation of the time and money spent managing these files to demonstrate their actual worth.