See the leading AI-powered DAM platform in action
Bynder is the system of record for your digital assets, powered by AI.
- Improve content ROI and minimize content waste with AI
- Manage content at scale and enhance content governance
- Integrate with best-of-breed martech solutions to get the most out of investments
Voted #1 DAM solution
1000+ reviews
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Best in class DAM!
A world class onboarding experience, and a product to match.
Great product; Incredible people.
Amazing asset management system.
Voted #1 DAM solution
1000+ reviews
Proudly supporting our 4000+ customers to grow and thrive
Now our site is much more organized. Our teams can find assets and information easier—there are fewer frictions because of fewer clicks, which is saving us a lot of time. [...] With Bynder, we finally have a brand site which is best-in-class.Amr El Badry
Global Senior Brand ID and Comms Manager at Vodafone
93K
employees
330M
customers served
No.1
largest network operator in Europe
The usability of Bynder was the key USP for us; everything is so easy to use and the transparency it enables across the organization provides real peace of mind. [...] If we didn’t have Bynder’s AI Search functionality, the identification of duplicates would have taken us…forever. It basically would have been impossible.Andre Koegler
Head of Digital Strategy & Tools, Creative Services at Siemens Healthineers
€3.5M+
estimated cost savings
15k+
hours saved searching for files
30k+
users
Our aim for Bynder includes leveraging its AI functionalities to enhance asset management, reduce duplication, and provide deeper insights into content performance. We are particularly interested about Bynder’s AI search and auto-tagging features, which are crucial for streamlining our content operations and enhancing efficiency for faster market entry.Liam Barnes
Global IT Director of Marketing Technologies at Campari Group
50+
brands
190+
markets served
4,900+
employees
What can DAM do for you?
Organize and find your files easily
A one-stop-shop for managing your digital assets. Organize and find what you need in an instant with an intuitive filter structure that is tailored to your business’ exact needs.
On average, our clients find digital assets 49% faster with Bynder’s digital asset management software.
— The DAM ROI report
On average, our clients find digital assets 49% faster with Bynder’s digital asset management software.
— The DAM ROI reportExperience AI-powered asset discovery and enhanced asset management
Unlock the power of AI to transform asset discovery in your DAM and eliminate accidental duplicates that clutter your asset bank. Find the assets you need in milliseconds and maximize ROI on your content.
Control access and usage rights
Safeguard your brand reputation. Access and usage permissions provide peace of mind that users only see assets relevant to them, eliminating the risk of unapproved content being published.
Bynder had the main things we were looking for - a searchable database so people could find what they were looking for and permissions and expiration features that provided protection and tracking for our assets.Lauren Lewis
Director of Marketing & Communications
Bynder had the main things we were looking for - a searchable database so people could find what they were looking for and permissions and expiration features that provided protection and tracking for our assets.Lauren Lewis
Director of Marketing & Communications
The beating heart of your content marketing stack
Bynder seamlessly integrates with your entire martech stack, acting as a foundation for creating exceptional content experiences.
Why Bynder?
Recognized as the leading digital asset management solution with exceptional customer and user experience.
No. 1
DAM on G2
4000+
customers around the world
18 bill
assets served per month
175 mill+
assets stored
Compare different DAM features and solutions
This guide helps you identify which features best suit your specific business case.
Ready to see Bynder in action?
Chat face-to-face with a Bynder representative and see why 4000+ brands trust our AI-powered DAM to deliver exceptional content experiences.
- Free consultation, zero commitment
- A short 15-minute call to get to know each other
- Followed by a demo with a product expert, tailored to your use-case
Engineered for data security
Tell us a bit about yourself
Top-tier experience with account executive and onboarding manager.
The Bynder team is incredible to work with.
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Engineered for data security
Digital Asset Management FAQs
What is a digital asset management system?
Digital Asset Management (DAM) is software that centralizes all your digital files, such as images, videos, documents, design files, and more, so your teams can store, organize, find, and share content from one secure source of truth.
Modern DAM platforms also support metadata, version control, creative workflows, publishing tools, and brand guidelines, helping organizations manage the entire content lifecycle from creation to distribution.
For growing teams, DAM quickly becomes the operational backbone of brand, marketing, and content production.
What is a digital asset?
A digital asset is any file your organization relies on to communicate, market, sell, or operate, such as images, logos, documents, videos, presentations, and design files.
These assets usually live across folders, drives, desktops, emails, and tools. DAM brings them together so they’re consistently organized, secure, and ready to use.
What does a DAM system do and what are the benefits?
A DAM platform helps teams work faster and stay aligned by enabling them to:
- Store and organize all brand and marketing assets in a structured, searchable way
- Find files instantly using filters, metadata, AI search, and smart tagging
- Keep content consistent with version control, approvals, and permissions
- Collaborate efficiently through reviews, comments, and clear workflows
- Reduce risk with controlled access, rights management, and secure cloud storage
- Publish and distribute assets to websites, CMSs, PIMs, social channels, and partners
- Eliminate duplicate work and avoid outdated or off-brand materials
The result is less operational complexity, faster campaign execution, and greater confidence that everyone is working from the right content.
Who needs a digital asset management system?
DAM is valuable for any organization producing or managing a large volume of content, whether you're scaling marketing operations, supporting multiple brands, or enabling global teams.Typical users include:
- Marketing and brand teams needing consistent, approved materials
- Design and creative teams looking to streamline production and reuse assets
- Sales teams that rely on always-updated collateral
- IT and operations requiring controlled, secure content storage
- Agencies, offices, or distributors that need access without exposing internal systems
If your content ecosystem is growing or fragmented, DAM helps bring order, visibility, and control.
When should I invest in DAM?
Common signs include:
- It takes too long to find files or confirm the “latest version”
- eams duplicate work because existing assets can’t be located
- Content lives across personal drives, local folders, or email threads
- Off-brand or outdated materials appear in campaigns or sales collateral
- Collaboration slows down because workflows are unclear or manual
- You need more predictable, secure access to content for internal and external users
If several of these sound familiar, a DAM will likely deliver immediate productivity gains and solve problems that become expensive at scale.
How do I choose the right DAM software?
Focus on the real workflows your teams need to support. When comparing vendors, consider:
- Core functionality: search, permissions, metadata, versioning, approvals
- Ease of use: teams should adopt it naturally, not fight the tool
- Integrations: with your CMS, PIM, creative tools, marketing automation, and more
- Security & governance: access controls, certifications, data residency
- Scalability: the ability to support more brands, users, and asset types over time
- Support & onboarding: to ensure successful roll-out and long-term adoption
The best way to understand whether a DAM fits your workflow, especially across multiple teams, is to see it action. A demo allows you to compare usability, performance, and integrations in the context of how your organization works. By booking now, you’ll get a one-on-one session with our experts, who will take the time to understand your specific needs, industry requirements, and team structure.